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Chapter 30 - Chapter 30 Attack

The dinner party ended.

Chen Jianjun and Peng Ying stayed in Beijing for another five days before returning home.

This trip was not just about seeing their son, but also about touring Beijing.

When they returned to the village, they would have plenty to brag about to the old folks.

As for his younger sister, Chen Qi, Chen Pingsheng still didn't let her work as a stocker at the fruit store. Instead, he sent her to study finance.

From now on, she would have a skill to make a living.

To be honest, the fruit industry is not very suitable for girls.

Mainly because it's too strenuous.

After seeing his parents off, Chen Pingsheng returned to his usual work routine.

Currently, he still owes Tengsheng Fruit two million in funds.

The third, fourth, and fifth stores simultaneously held recharge activities, and in just one week...

They brought in 1.6 million yuan, and his personal income was 820,000 yuan.

"Ding, congratulations Host, accumulated income of 820,000 yuan. Would you like to enable random multiplication?"

"Enable."

Chen Pingsheng looked expectantly at the two golden dice. If they rolled a three times multiplier, he could pay off the two million yuan owed for the house.

The first one stopped at two.

The second one was surprisingly the smallest, a one.

Unexpectedly, something unexpected still happened.

[Congratulations Host, you have received a random three times increase.]

[Ding, your Alipay has received 2.46 million yuan. Your balance is 2.81 million yuan.]

During his parents' visit, not only did Song Yanxi spend a lot of money, but he himself also spent a considerable amount.

The remaining 500,000 yuan had dwindled to only 350,000 yuan.

"Song Yanxi, come here for a moment."

In the large company Headquarters, there were only seven or eight people scattered around.

Song Yanxi's office was right next to his. He sent a message, and she arrived in less than five seconds.

He suspected she was slacking off at work.

"Husband, what is it?"

"Of course, it's good news. Didn't we transfer two million yuan from the company account to buy the house? Now we can just put it back."

"That fast?"

Song Yanxi didn't know where he got another two million yuan from. He had so much private money that she was already numb to it.

But it was good news nonetheless. With these two million yuan returned, there would be no more debt for the house.

"Husband, there's something I wanted to talk to you about."

Song Yanxi opened her computer, sat on the desk with one hip, and pointed at a data point on the screen, saying:

"Husband, look, we opened the store in February and started using the food delivery platform in March. Sales were very low in the first month, but after that, growth exceeded 300% every month. Now, our daily sales on the food delivery platform alone are over ten thousand, ranking first in Shijingshan District fruit store sales."

This growth rate was indeed beyond imagination.

Song Yanxi continued, "Husband, I feel that food delivery will eventually become popular all over the country, just like online shopping is now. This is very likely a major trend."

He rubbed his chin. When he initially set up this food delivery platform, Chen Pingsheng's main thought was to reduce fruit spoilage.

Some less fresh fruits could be directly packaged for delivery.

Spoilage was reduced, but he didn't expect such a pleasant surprise.

"There are still quite a few food delivery platforms right now, and all sides are offering subsidies, constantly raising hundreds of millions in funding."

Chen Pingsheng looked at her and asked, "Song Yanxi, you don't think I can participate in this kind of capital game, do you?"

"Of course not."

Song Yanxi explained, "I just think that food delivery is likely to become extremely popular in the future. Otherwise, the current BAT giants wouldn't be fighting tooth and nail."

"That is true."

Speaking of these food delivery platforms, the most famous are arguably three.

The now well-known Meituan, Ele.me, and the latecomer Baidu Nuomi.

The earliest Meituan was actually supported by Alibaba.

He held the largest stake, but in a series of subsequent financings, Alibaba proposed the famous 'either/or' condition.

That is, if he wanted Alibaba's money, he couldn't accept Tencent's money anymore.

In the mobile internet era, these two companies almost represented two extremes.

One is e-commerce, the other is social networking.

The Big Penguin, which dominates the social networking field, has tried countless times to use its huge user flow to penetrate Alibaba's territory, the e-commerce field.

And Alibaba, not to be outdone, has launched attacks on the social networking field multiple times.

The final result was that Big Penguin was completely defeated by Alibaba in the e-commerce field.

Alibaba was also aggressively suppressed by Big Penguin in the social networking field.

After repeated defeats, Big Penguin changed its business investment strategy.

That is, using its massive social traffic to support its invested companies.

This led to the birth of a series of famous Tencent-backed groups.

Such as JD.com, and Pinduoduo which came after Meituan.

Alibaba's core business is e-commerce, and traffic is bought with money.

Its biggest investment goal is to further consolidate its core e-commerce circle.

Therefore, it needs to control its subsidiary companies to attract traffic.

This is also the main reason why Meituan defected from the Alibaba system and joined Big Penguin.

Of course, a dominant internet company like Alibaba didn't do nothing.

It immediately turned around and supported another food delivery platform, Ele.me.

This is the story of the internet food delivery scene. As for Baidu's investment of 20 billion yuan in Nuomi...

It started with great momentum, but later became a joke.

Chen Pingsheng was very interested in these internet wars. He always felt there was a lot of knowledge within them.

For example, Alibaba and Big Penguin, who fought fiercely.

After fighting to a certain extent, they would also cooperate with each other.

Saying they 'love and kill each other' is not an exaggeration at all.

"Husband, the Second Store recharged over four million yuan last month. If we only keep 300,000 yuan as a risk fund, then the Second Store's profit last month would be almost two million yuan. Won't it be too risky for us to split it like this?"

Song Yanxi was a little worried. After all, that two million yuan was not profit; it was just money that customers had put with them in advance.

If it were all distributed, it would be easy to incur losses when customers later redeemed their cards.

"It's still okay. That's how it is when you earn future money. The money we owe customers, the wholesalers can also be owed the same way. With the mutual offset in between, and keeping 300,000 yuan as a risk fund plus half a month's reserve, there won't be too much risk."

They now settle payments for goods once a month, which creates a large cash flow in the meantime.

It's no exaggeration to say that if Beijing didn't have purchase restrictions, they could use this working capital to speculate on real estate under the company's name, and the profit over a few years would be higher than all the fruit stores combined.

It's just that he had the random multiplication and disdained doing that.

There were still a few days until the money distribution. The East Street Second Store generating over two million yuan in profit in one month was indeed quite exaggerated.

It meant recouping the investment in one month.

When it was time to distribute the money on the 15th, Song Yanxi's private account received a lump sum of 1.3 million yuan.

She was so happy she almost shouted, "I'll pay for everyone!"

Now, not only was Chen Pingsheng making money, but the profit she had accumulated from all the fruit stores had also exceeded two million yuan.

Selling fruit to achieve such results exceeded everyone's expectations.

However, everyone remained calm.

In the current Beixinan fruit market, they couldn't find any opponents even with a lantern.

The next step could only be to attack other people's areas.

Otherwise, after the third, fourth, and fifth stores finish this wave of recharge activities, all five stores will simultaneously enter a long bottleneck period, which is the card consumption phase.

Having already enjoyed the huge profits brought by card recharges, how could they be content with earning just a few tens of thousands yuan each month?

If the five stores didn't do card recharges, their combined monthly profit wouldn't exceed 400,000 yuan.

Compared to the current single-store profits of one or two million yuan, the gap is too large.

Even the always calm Song Yanxi now proposed the signal to step out of Beixinan and further launch an assault on Shijing Mountain.

They were no longer who they were a few months ago; they had money and people now.

In this situation, they must increase efforts to expand with new stores.

If Beixinan is compared to a village, then Shijingshan District is the town.

They are now the village king, and if they want to seize territory in the town, they naturally have to seize the market that others already have.

This is undoubtedly a life-and-death offensive battle.

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