july was already halfway over, and Beijing was still scorching hot.
As Tengsheng Fruit invested heavily in Shijing Mountain with eleven million, the news naturally spread within the fruit circle.
Actually, the fruit business is very tough.
There are usually only a few types of people who do this industry.
Like Chen Pingsheng and his group, who have been street vendors selling fruit for many years.
The most common are husband-and-wife shops, working from dawn till dusk to make a living.
Another type is like Nong Guoyuan, which has already scaled up and is starting to develop towards a regular army.
Meaning moving towards a true chain model.
Chen Pingsheng himself is also rushing down this path.
Five stores opened simultaneously on the eighth.
Besides causing a huge sensation within the fruit circle, they were not yet taken seriously by Shijing Mountain's original fruit leader, Nong Guoyuan.
The turning point happened three days later, when Tengsheng Fruit officially opened.
Putting other things aside, the best-selling fruit in summer is undoubtedly watermelon.
Watermelon comes in many varieties, the two most typical being seedless and seeded.
Before Chen Pingsheng came in, the average price of seedless watermelon in Shijing Mountain was around three yuan and five mao per jin.
Everyone sold at this price, and the cheapest wouldn't be lower than three yuan.
After he came in, he directly lowered the price of seedless watermelon to one yuan and six mao eight fen.
The cost price was one yuan and five mao.
The market price for seeded watermelon in Shijing Mountain was around two yuan.
Chen Pingsheng directly dropped it to nine mao.
The cost price was eight mao.
All other fruits were also sold at cost price, and his store was already large, plus five more opened simultaneously.
Suddenly pulling the fruit selling price down to the cost line could be said to have violated the entire Shijing Mountain fruit industry's taboo.
That is to say, it's a society ruled by law now; a few years ago, doing this would definitely get your store smashed.
Now, internet companies are pouring hundreds of millions into subsidies to grab traditional markets.
He was just following suit.
The low-price effect was quite obvious, and Tengsheng Fruit saw a surge in foot traffic just three days after opening.
This caused the neighboring Nong Guoyuan and a series of small husband-and-wife shops to complain bitterly.
Logically speaking, with a store so large, the rent wouldn't be less than fifty or sixty thousand yuan per month.
Selling at this price clearly meant losing money to gain market share.
Some stores opened next to his couldn't hold on within a few days.
Watermelon, being such an obvious fruit, definitely had to be discounted.
Otherwise, not a single one would sell.
Later it was durian, and then a series of everyday fruits; after lowering prices to the end, they found customers still weren't coming.
After a week of silence, Nong Guoyuan also decisively started lowering prices.
It doesn't just have stores in Shijing Mountain; it has stores throughout Beijing.
It's one of the top ten fruit giants in Beijing.
The result of the Boss and the Second directly engaging in a price war is that only the Lao San and Lao Si behind them will die.
Some stores that couldn't hold on were either forced to transfer ownership or switch to something else.
The fruit business is not like the internet; it relies on customers within a range of five hundred to one thousand meters.
If a large fruit supermarket with low prices, good quality, and a full range of goods appears within this range.
For those small stores, it is absolutely a devastating blow.
Like a whale swallowing.
Especially within this range, Tengsheng and Nong Guoyuan completely went to war.
Customers will compare; if his price is low today, they might buy from you twice at most before going to him.
If your price is low tomorrow, they will come back after a couple of days.
This process is a test of who can last longer.
Which is to say, capital volume.
Chen Pingsheng naturally didn't care; he had already formed a stable and mature strategy.
He was just waiting for the customers to be cultivated before launching a top-up promotion.
With the current scale of these five stores, if the top-up was launched simultaneously, he estimated he could get at least twenty to thirty million yuan in within a month.
Then he could use this money to randomly multiply it and directly open another thirty to fifty community stores.
Even if he couldn't completely encircle Nong Guoyuan, he could pull it down from its position as number one in Shijing Mountain.
By then, he would also be a prominent large fruit merchant in Beijing.
The current price war between the two companies is extremely beneficial to customers.
It's like Didi and Kuaidi in the ride-hailing market now.
One is invested by Big Penguin, and the other is supported by Alibaba.
To grab market share, both companies desperately raise funds; today you put out a hundred million to subsidize drivers and users.
Tomorrow I can raise two hundred million to do subsidies; although this process is a bit cruel, it is extremely beneficial to customers and drivers.
First, customers can get a ride for the least amount of money, and second, drivers don't get too much commission taken by the platform.
On the contrary, there are all sorts of subsidies, so the income is high.
The most unfavorable situation is when only one company remains at the end.
One company can set the rules of the game, and then users and drivers will be completely at its mercy.
Many people should have deep experience with this.
Chen Pingsheng himself is actually the same; it's impossible to sell at cost price forever.
Ultimately, he has to make money.
It's just a process.
The five stores in Shijing Mountain opened smoothly, and the price war is also in full swing.
He has nothing to worry about, as Guo and the others will provide sufficient funds.
To put it bluntly, it's settling the payment for goods after three months.
Using the wholesaler's money to fight a price war and his own money to earn bank interest.
How good is that.
Anyway, Guo has already seen through his strategy and is just waiting for a wave of profit after three months, not to mention making a year's worth of money.
Now, just work hard.
By August, after the five stores' daily average customer count stabilized at over five hundred, Chen Pingsheng was still fiercely fighting the price war.
National Day is in another two months.
He still has five million yuan in his card, and this money cannot just sit there; it must be utilized.
As for TV series investment, Yang Jiancheng went to film lu zhen legend and there is no news yet.
He hasn't found a suitable person to do the high-end beauty business he wants to do either.
This money is still more reliable to invest in fruit stores.
This time, he won't go so big, specializing in opening community stores of one to two hundred square meters.
A single store investment of around five hundred thousand yuan is the most suitable.
After the top-up promotion for these five stores is finished, this side can immediately take over.
To ensure he has large inflows in the coming months.
Five million yuan is only enough to open ten stores, so he will open the stores first.
This batch of stores will open in August, attract traffic in September and october, just in time to fill the top-up gap during the National Day.
The plan is good, so he started doing it.
As Tengsheng Fruit continued to expand, the Headquarters also recruited more and more people.
Not only did they have a marketing department and a finance department, but they also had a dedicated logistics department, which included drivers and various miscellaneous items.
Having reached this step, the Headquarters truly began to take shape.
Chen Pingsheng, the Boss, also became more and more like a Boss.
Overall, his steps were very steady.
In july, he was fighting with Nong Guoyuan, and in August, he was setting up community stores.
By September, he focused on Headquarters construction.
Which is to say, designing a set of Headquarters operational standards.
From now on, everyone must act according to the established rules, and he still watched Teacher Ma's speeches as usual every day.
In his eyes, Teacher Ma is definitely a true strategic genius.
As for the God of Commerce in China, he thinks only Li Ka-shing from Hong Kong can deserve this title.
This gentleman is definitely a severely underestimated richest man in Asia.
Some of his business principles are enough for him to learn for a lifetime.
Currently, he is using these two as his learning representatives.