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Chapter 39 - Chapter 39: Real Estate Speculation and Planning

As Song Yanxi thought about flipping properties, she immediately put her plan into action.

Beijing's housing prices were soaring, and she felt that any further delay would result in significant losses.

Flipping properties primarily depends on location.

As long as the location is good, even if housing prices fluctuate in the future, a prime location will still have a certain degree of risk resistance.

Conversely, smaller areas won't fare as well.

Therefore, she set her sights on the most prosperous area within Beijing's Second Ring Road.

Large enterprises are concentrated there, which is enough to guarantee further potential for future housing price increases.

It's worth noting that the average price within the Second Ring Road has already reached around 40,000.

She contacted Liu Fen to go look with her, as a local Beijing resident like Liu Fen is very familiar with the Beijing market.

She knows exactly where new developments have been built and where prices have increased.

Upon hearing that her daughter was going to buy a house within the Second Ring Road again, she dropped her current work and waited for her eldest daughter at the community gate without a second thought.

Song Yanxi drove over in her convertible Bentley, and the moment Liu Fen got in the car, she felt a sense of pride.

This feeling was clearly brought about by the Bentley.

The most valuable property within the Second Ring Road is the courtyard house, which is now very difficult to buy.

Liu Fen made calls everywhere and actually managed to find one quickly.

The owner specifically requested full payment.

The location is in Dongcheng District within the Second Ring Road. Dongcheng District is Beijing's economic, commercial, and financial center, with good economic development.

Daily life like shopping is also very convenient.

Crucially, as the old imperial city within the capital's Second Ring Road, Dongcheng District has a rich history and abundant cultural characteristics.

This kind of location is definitely resistant to housing price fluctuations.

The house is fully renovated, with an area of around 190 square meters, a four-bedroom, two-living room layout, and two large balconies.

After seeing it, Song Yanxi expressed her satisfaction. This community was developed only five or six years ago, and its future appreciation potential is still very high.

It's highly possible for the price to rise to seventy or eighty thousand in a few more years.

She was still underestimating Beijing's rapidly rising real estate.

In less than three years, the average price here exceeded 100,000.

In another three years, it soared to 150,000.

As for now, the average price is 40,000, and the full payment is 7.6 million.

Song Yanxi felt it was also very necessary to own a house within the Second Ring Road.

In the future, when they come here to play, they won't need to stay in a hotel.

If their family opens a fruit store within the Second Ring Road in the future, this place will be their second home.

There wasn't much hesitation; bargaining was out of the question.

After all, housing prices were still rising rapidly.

She would decorate this place slightly, and it would be their home within the Second Ring Road in the future.

As for selling it, that would depend on the future real estate market.

It's definitely not something to consider within three to five years.

"Song Yanxi, since this house will be empty after you buy it, have you considered renting it out?"

"There's no need for that."

Song Yanxi would rather live in it for three days a year than consider renting it out.

She cherishes the house very much after buying it.

Besides, there are many schools nearby.

If Xiao Anan studies here in the future, she will have a place to live.

After buying this house with her small private fund, there wasn't much left.

There are tens of millions in Tengsheng Fruit's public account.

That money belongs to wholesalers and customers and absolutely cannot be touched.

Getting this place ready was quick; it only involved changing the bed sheets and duvet covers in a few rooms.

Nothing else needed to be done much.

After all, they wouldn't be living there long-term.

After buying the house, she posted on WeChat Moments as usual.

It wasn't too exaggerated, just a simple title: The second home in Beijing.

In the afternoon, they went to handle the transfer procedures.

As for how to bypass the purchase restrictions, it's not something that can be explicitly stated; those who understand will understand.

There are plenty of ways.

After emptying her small private fund, Song Yanxi honestly went back to work.

She couldn't show off even if she wanted to.

She felt that if she could flip another property in Beijing before the end of the year, this year would truly be more than perfect.

Unlike her, Chen Pingsheng was driving his large navigator car around looking for community stores.

So-called community stores are mainly located at the entrance of residential communities.

These stores are generally not suitable for being too large, and the main consumer group is the residents of this community.

If the reputation is good, it can radiate to two or three surrounding communities.

This is the limit.

Competition in community stores is also high, with small and expensive fruit stores being the mainstream.

Their entry is undoubtedly a bit of bullying.

There's no way around it; business is like this: big fish eat small fish, and small fish eat shrimp.

The goal for August is to invest in ten community stores.

By the fifteenth, because there were no top-up activities in july.

The total profit of Tengsheng Fruit in july was only 360,000.

Only 190,000 went to Song Yanxi.

It's worth mentioning that the locations for all ten community stores have been found, and after the money is invested, they are expected to open in early September.

The five stores on the main street are still engaged in a fierce price war with Nongguoyuan.

Being able to barely maintain without losing money is already the limit.

Besides them and Nongguoyuan, those small fruit stores nearby are already completely dead.

The two sides are still in a stalemate, and he hasn't intervened.

By late August, Chen Pingsheng focused his core energy on adjusting the structure of the Headquarters.

Currently, Tengsheng Fruit mainly has two types of stores.

One is the fruit supermarket on the commercial street.

The investment for this type is generally not less than 1.5 million to 2 million.

The other type is the community store.

The investment for this type is generally between 300,000 and 600,000.

The two store formats are different, and the management standards are also different.

For example, in a fruit supermarket, because the store is too large, they often add some characteristic products other than fruit.

Such as snacks, local specialties, etc.

Community stores are different; the store is not large, and selling only fruit is fine.

Chen Pingsheng feels that fruit supermarkets have a strong tendency to develop into commercial supermarkets.

Currently, the main focus is on Segment management (subdivided management).

This means subdividing the store processes and management, forming standards, and then promoting them downwards.

The promotion efforts for takeout also need to be increased.

They are able to control the fruit loss rate to the industry's lowest standard, firstly because the prices are affordable and the stores have high customer traffic.

This has led to a high turnover rate.

Secondly, it's because of takeout.

Takeout has allowed them to minimize fruit loss.

After standardizing these specific operations, Chen Pingsheng began planning Tengsheng Fruit's finances.

Overall, the current shareholding system is still a bit messy.

It was okay to make do with it when it was small.

It's not suitable after it has grown larger.

The main reason is that Tengsheng's current shares are still allocated in the form of store shares.

This is very unfavorable for Headquarters management.

Chen Pingsheng asked the finance department to conduct a comprehensive calculation, the purpose of which was to collect the store shares into the Headquarters and then redistribute them uniformly.

After this calculation.

The plan given by the finance department is that Chen Pingsheng's personal shares remain unchanged, still at 51%.

Zhang Tao, Liu Jing, and Chen Hao all have 8%.

Adding up to 40%.

Guo takes the remaining 9%.

Everyone will transfer their store shares to the Headquarters.

He also set two rules for Tengsheng.

Money is distributed on the 15th of every month, without fail.

The second is never to use public account funds to open stores.

This point is actually very crucial. You should know that there are tens of millions of yuan in Tengsheng's public account for a long time, most of which are unsettled payments for goods.

If he were to use this money to open stores, he could fill Shijing Mountain in less than a month.

The temptation in this is undoubtedly great.

However, the risk is also high. Once the company faces a crisis, if the money in the public account is misappropriated, it can easily lead to a broken capital chain.

Countless Bosses have run away by doing this, too many to count.

Therefore, he must refuse this temptation.

Opening stores can only be done by the shareholders themselves out of their own pockets.

Open if you have money, stop if you don't.

Absolutely do not engage in that so-called capital game.

In August, after Chen Pingsheng reorganized the Tengsheng Headquarters, it was officially listed as Tengsheng Group Co., Ltd.

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