Beixinan, East Street.
Liu Fen was stunned, as if she couldn't believe her eyes.
To think that this out-of-town son-in-law's first fruit store was the result of piecing things together.
To open a second one so quickly, with an investment of up to 1.6 million yuan.
Even within the Third Ring Road, this kind of fruit store would be a high-end, top-tier fruit supermarket.
Standing at the entrance of East Street.
Not only her, but Song Huamin was also dumbfounded.
There were mainly three questions.
One was, where did the money come from?
Second, this Chen Pingsheng is really not simple; he managed to run the fruit supermarket so smoothly in such a short time.
This is due to his many years of experience in the fruit market.
Signed the contract on the 1st, completed the site clearance on the 3rd.
Started redecorating the signboard on the 4th, and by the 5th, interior design and decoration began.
Liu Fen was involved in almost the entire process.
Her emotions were a bit explosive, unable to distinguish what she was feeling.
There was happiness, but more shock.
Regardless, if Chen Pingsheng successfully opens this store as well, then he will truly have firmly established himself in old Beijing.
With these two stores serving as a facade in the future, who would dare to look down on him for being someone who used to sell durians on the street?
People only look at what's in front of them.
As long as you have money, it doesn't matter if you sold your backside or whatever outside; you can return in glory.
She really didn't expect that Chen Pingsheng could not only run the previous store well but also open a branch so quickly.
With this kind of ability, buying a house in Beijing is just a matter of time.
After her mindset changed, Liu Fen also became more active in helping with the work.
This place used to be a well-decorated large supermarket; now, it just needs a little modification to open normally.
It took three days to redecorate the signboard and a week to set up the interior.
On March 10th, the second branch, the East Street Tengsheng Fruit Supermarket, officially opened.
The business strategy was exactly the same as the first store: start with an Apple promotion of three pounds.
All other fruits were also sold at cost price.
The advantage of doing this is quite obvious: the customer flow increases day by day.
The habits of Chinese people are very simple: they go wherever it's cheap.
This time, he plans to build up his reputation, word-of-mouth, and customer flow for two consecutive months before launching a large-scale top-up promotion.
At that time, he will make a year's worth of money in just one month.
After that, he will adjust prices and resume normal operations.
He believes that this fruit business strategy he has developed can definitely be adapted to various markets.
...
The neon lights of Beijing's night shimmered, making it very lively.
Since opening the second branch, Tengsheng Fruit is considered to have achieved a small scale.
At least in Beixinan, the two largest fruit stores belong to her family.
Song Yanxi also got herself a large computer, mainly for financial management.
Both stores now have receptionists, so she doesn't have to stay in the store all day.
When she has free time, she sits in the office on East Street, drinks tea, and watches the bustling sales situation outside.
She is in a great mood.
"Song Yanxi, your first store is about to start distributing dividends. How was the situation last month?"
Liu Fen now also comes to sit with her when she has nothing to do, and she often brings relatives.
The underlying intentions are self-evident.
Song Yanxi made her a cup of tea. The fifteenth of every month is dividend day.
This was decided by Chen Pingsheng himself; originally, it could have been distributed quarterly.
He felt there was no need for that.
Being able to receive money after investing for just over a month is the most motivating thing.
It also gives Liu Jing and Chen Hao more confidence.
Song Yanxi took out a small ledger and said happily, "Last month, the first store had 1.1 million yuan in top-ups. Pingsheng said to keep 300,000 yuan as card funds, and the rest can be distributed. After deducting promotional activities and various expenses, the profit is about 280,000 yuan."
Keeping 300,000 yuan in card funds undistributed is essentially reserving a risk fund.
The first store's actual sales last month were 1.6 million yuan. Because most of the card funds haven't been spent, the profit is particularly high.
This month, there will be no top-up promotions. After the cash flow comes in, there will be a stable net profit of fifty to sixty thousand yuan every month.
That's quite good.
Liu Fen secretly clicked her tongue. She had specifically investigated before and later found out that this out-of-town son-in-law really took down that store with 300,000 yuan.
The feeling was simply unimaginable.
And now, hearing that they made 280,000 yuan in one month, even after reserving 300,000 yuan as a risk fund and not distributing it.
She was even more shocked beyond belief.
Liu Fen still had her own little plan. Now that this out-of-town son-in-law is really successful, she started thinking about other things.
"Did he say how this money will be managed in the future?"
Song Yanxi rolled her eyes at her. This mother of hers was something else.
"Mom, Pingsheng said that the money earned by the fruit supermarket will be managed by me from now on, and I can buy whatever I want."
"Consider her to have a conscience."
Liu Fen was very happy to hear that, and also very emotional.
This is the good thing about a couple who have gone through hardships together. Her daughter suffered so much with him.
Now that life is better, he is really good to his wife.
Liu Fen finally felt relieved. By the time Liu Jing and Chen Hao arrived,
Song Yanxi had already calculated all the accounts, and all that was left was to distribute the money.
Her family accounted for the largest share, and according to the 51% standard, they could distribute 150,000 yuan in February.
As soon as the money was distributed, just as Chen Pingsheng had expected.
Everyone was like they had been injected with adrenaline.
Liu Jing said, "Lao Chen, the situation at the second store is exactly the same as the first store. If things continue like this, our store will definitely be the best business in Beixinan within two months."
"That's right." Chen Hao, who was standing nearby, also said with a smile, "When we do the top-up promotion here again, I think it will be easy to get three to four million yuan in."
Chen Pingsheng smiled faintly. After the East Street store opened for a week, it was indeed doing better than he had expected.
The daily customer flow was already over two hundred.
"If nothing unexpected happens, this store is indeed stable. I plan to open three more within this month."
When opening chain stores, the most difficult part is the first one.
From the first store to the third store is a process of replication, and the most important thing is to unify standards and procedures.
The fruit supermarket business has no barriers to entry; anyone with money can do it.
Competition is therefore particularly fierce.
On every street or at the entrance of a community, they are everywhere.
The main reason Chen Pingsheng wants to open so quickly is to quickly form a brand effect.
With a brand effect, customers will be more confident in putting their money in.
Then, with a large-scale top-up promotion, the invested money will come back ten or eight times over.
As for the net profit of the stores in the later stage, that will be his wife Song Yanxi's living expenses.
He only needs to earn the random multiplication during the top-up period.
With this idea, he wanted to open stores as quickly as possible.
However, Liu Jing and Chen Hao were startled by him; they didn't have his kind of golden finger.
Their thinking was naturally more conservative.
But after distributing the money this time, they became much bolder.
They were lucky that there were six people in their moving group, excluding Chen Pingsheng.
Now, only Liu Jing and Chen Hao are store managers in single stores, holding a 20% stake.
They have completely gotten rid of the undignified profession of street vending.
If there was a choice, who wouldn't want to earn money in a dignified manner?
Now that they have a choice, they naturally support it.
Chen Pingsheng does not plan to make huge investments in the next three stores. Firstly, after the East Street store opened, he has less than three million yuan in his card.
Secondly, Beixinan is only so big and cannot accommodate five super-large fruit supermarkets simultaneously.
As for opening outside Beixinan, Chen Pingsheng doesn't have this idea for the time being.
Because by concentrating here, he can quickly form a brand effect, thus achieving regional monopoly.
He can also prevent large fruit merchants from outside from entering.
The benefits are numerous. To summarize, the main point is to be a good 'chicken head' in a small place first.
He doesn't need to look for the locations of future stores; Liu Jing and Chen Hao will spontaneously keep an eye out for prosperous locations.