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Chapter 22 - Chapter 22 Second Store Activity StartsMid-April.

Chen Pingsheng completed two major tasks: one was building a super large cold storage facility in Beixinan.

The other, of course, was investing in filming a TV series. As a foreigner with little culture, he had also initially stepped into the Entertainment Circle.

On the 15th of this month, the first store had another dividend distribution.

The net profit was just over seventy thousand, and Song Yanxi personally received less than forty thousand.

She herself was so happy she couldn't close her mouth, secretly acting like a rogue policewoman at night.

She even brought a whip in her hand to punish him, this villain.

She said she wanted to punish him, but Chen Pingsheng felt she was rewarding herself in disguise.

He told her, but she was stubborn and refused to admit it.

She pestered him and insisted on an hour.

Song Yanxi mainly felt that with a stable income at home, she no longer had to be as worried as before.

As long as she could have a stable income of thirty to forty thousand every month, their life would definitely not be bad.

She was easily satisfied, but Chen Pingsheng himself felt that this was just the beginning.

He also planned to buy a fully furnished apartment of at least three hundred square meters when Xiao Anan was entering primary school.

He had no interest in off-plan properties.

If he were to buy, he would buy the kind that he could move into directly with his bags.

He also specifically went to look at houses. The price for fully furnished apartments in Beixinan had already risen to twenty thousand per square meter.

If he still wanted to choose the kind with good scenery and a good location, it would cost at least twenty-one to twenty-two thousand.

Adding it up, the full payment would be about seven million.

He was confident that he could earn this money in May.

The daily customer flow at East Street Second Store had increased to five hundred on average, and there was still some room for growth.

As for the subsequent third, fourth, and fifth stores, they were still in the initial stage of attracting customers.

He planned to launch the top-up activity in June.

He was afraid of expanding too quickly if he earned all the money in one month.

The Headquarters here was still deserted. After the cold storage was built, the core goal this month was to control the fruit loss rate in the stores to the industry's highest standard of 5%.

To this end, he came up with a series of plans.

First, join the not-yet-popular food delivery platforms.

Second, add the sliced fruit platter model in major stores.

He learned this from those large chain stores. To put it simply, it's all about convenience.

Actually, fruit stores that sell sliced fruit platters generally have significantly higher fruit prices compared to those that don't sell sliced platters, due to the added labor costs.

Stores like his that sell at cost price and also provide slicing services are almost non-existent.

He wasn't making money from profit anyway, so it didn't matter.

At least before the top-up activity ended, doing this had great benefits.

After the top-up activity ended, he could just lock in a batch of old customers and directly raise the price.

Anyway, the reputation of Tengsheng Fruit Supermarket in Beixinan was growing.

Time passed quickly, and in the blink of an eye, it was the end of April.

East Street Second Store had completed the initial customer attraction and accumulation.

May Day was coming soon, which was definitely a peak season for fruit sales.

For this large-scale top-up activity, Chen Pingsheng had stockpiled two thousand cases of durian in the market half a month in advance.

When he stockpiled, durian was still five hundred and sixty per case.

Each case had about 35 jin of net fruit.

Five to seven pieces, the cost price was about 16 yuan per jin.

Half a month later, durian had risen to seven hundred and fifty per case.

This was the benefit of having his own cold storage, being able to store fruits at low prices.

And then sell them when the price was high.

In fact, many large wholesalers in the fruit industry do this.

The most stockpiled fruit was still Apple. Some directly bought at low prices in the place of origin, stockpiled for a year, and then sold when the market was good.

If you want to make a lot of money, you have to do this.

His operation was still small, mainly because he didn't have many stores.

Having these two thousand cases of durian was completely enough.

Of course, these durians were not only for the second store; the third, fourth, and fifth stores would all use this batch of durians for their top-up activities.

"Everyone, it's the same old routine."

In the Headquarters office, Chen Pingsheng specifically brought Liu Jing and Chen Hao over for a meeting.

"On May 1st, East Street Second Store will officially start a large-scale top-up activity. In addition to the usual top-up of one thousand, you can also choose five items for a top-up of three thousand."

One for one thousand, five for three thousand. This was an increased level of activity.

In fact, many stores doing top-ups, especially those hair salons nowadays, almost all use discount cards.

For example, top-up one thousand for 20% off, top-up three thousand for 40% off, top-up five thousand for 50% off, etc.

The more you top up, the cheaper the consumption.

While this kind of top-up activity is attractive, it is also very likely to harm new customers in subsequent consumption.

For example, getting a haircut that originally costs sixty-eight.

After the discount for topping up five thousand, it only costs thirty-four.

But for those who don't top up, it's twice as expensive. As a new customer, what would you think?

Most people would only think it's a huge loss and not worth it.

Why should they pay so much more? Isn't this cheating?

The reason why Chen Pingsheng didn't do that kind of discount card was to avoid new customers having this feeling of being taken advantage of.

He made it simple: you top up the money, and I'll give you the discount all at once.

Subsequent consumption is the same price as new customers, which also makes it easier for him to set prices.

It wouldn't be necessary to set the fruit prices artificially high because of membership cards.

This was also the sales plan he decided on after considering all practical situations.

"The top-up target for East Street Second Store in May is four million."

If they could really get four million in top-ups, and then through the random amplification of the golden finger, even if it's a moderate five times.

That would be nearly ten million.

By then, he would not only be able to pay the three million investment for the TV series, but the rest would also be enough to buy an apartment with full payment.

To achieve this goal, the people below must go crazy.

He himself would leisurely sit in the office and collect the money.

"Let's agree first, if this goal is achieved, the store manager Chen Hao will be awarded ten thousand, and other employees will be awarded three thousand to eight thousand respectively."

For the employees, getting this bonus is equivalent to an extra month's salary, and the same goes for the store manager.

After Chen Pingsheng set everything, East Street Second Store, which had been open for nearly two months.

The atmosphere was completely hyped up on May 1st.

...

May 1st, Labor Day.

Not only did students have a seven-day holiday, but adults and parents also had similar breaks.

Those who didn't have a holiday were generally in the service industry and some small businesses.

East Street has always been the busiest commercial street in Beixinan.

During such statutory holidays, it was even more crowded with people.

Countless parents brought their children here to stroll around, partly to join the fun and partly to buy something to eat and use for their children at home.

The second store's location was not in the center of East Street, but near a neighboring residential area.

The storefront was wide and bright.

To attract more new and old customers, Chen Pingsheng shamelessly put up a banner offering free durian.

This was definitely suspected of fraud.

He even piled up two hundred cases outside early in the morning.

Nearly a thousand durians piled together looked like a small mountain.

The smell of durian filled the entire street.

Whether you had been here before or not, who wouldn't stop and watch this scene?

To cooperate with this sales activity, he even directly brought over four cashiers from the other four stores.

Six people simultaneously collected money and checked out, ensuring that they could receive the customers' money as soon as possible.

To prevent impatient customers from leaving directly.

For this kind of activity, there was no need for sales talk. If you wanted to take advantage of the offer, you topped up; if you didn't, they wouldn't persuade you.

The main idea was like Jiang Taigong fishing, those who wished to be caught would be caught.

Even so, after the day ended.

Chen Pingsheng still received the golden finger prompt. This sound was too wonderful.

"Ding, congratulations to the host for today's income of one hundred and sixty thousand. Would you like to activate the random multiplier?"

It seemed the first day was very good, with about 320,000 topped up.

Chen Pingsheng turned his chair. His previous balance had been completely depleted due to investing in several stores and the TV series.

Now, finally, there was a large amount of income again. This feeling was incredibly solid.

"Activate."

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