Chapter 15 Recharge Activities
This gathering wasn't just about eating; some matters of the store still needed to be planned in advance.
First, Liu Jing and Chen Hao's investments were not large.
They only accounted for 7%.
Even if this store could earn two million a year, this share of stock would not be as high as their income from selling goods on the street.
So, for half a month before the opening, everyone in the moving group would come to this store to help.
After half a month, once the store's operations stabilized,
except for Zhang Tao, who held 20% of the shares, everyone else would still go out to sell goods.
If this store made money, it would be considered additional income from investment and financial management.
With this decision, everyone felt it was very reasonable.
Then there was another point, which was the salary issue.
Zhang Tao, who was solely responsible for procurement, had a fixed monthly salary of eight thousand.
Song Yanxi, who was responsible for financial cashier management, received six thousand.
These were all set according to market standards.
As for Chen Pingsheng himself, he would first serve as the store manager with a fixed basic salary of three thousand.
Plus a 3% profit share.
No one had any objections to this arrangement; it was quite reasonable.
Very simply, if the store didn't make money, he, as the store manager, would only get three thousand a month.
If the store could net a hundred thousand a month, his salary would only be six thousand.
It could be said that this was not set too high, but definitely too low.
On money matters, Chen Pingsheng absolutely believed in speaking upfront.
Once everyone agreed, there would be no conflicts later.
Liu Fen was slightly surprised to see them arrange these matters in such an orderly fashion.
Of course, what was decided during this meal was not only the salaries but also the details of the activities during this period.
As well as issues such as fruit pricing.
According to Chen Pingsheng's idea, the store's foot traffic was too low at the moment.
The early stage was about attracting traffic, so all fruits brought in,
cost price plus 10% for spoilage, plus 5% for rent,
plus 5% for labor costs, combined, would be the pricing standard.
For example, if bananas were bought for one yuan, they could be sold for one yuan three.
This price was definitely the lowest in Beixinan, far ahead of the competition.
...
The next day, the sixth day of the Lunar New Year.
The temperature in old Beijing was still cold, and the ground still looked like it was covered with a white quilt.
Under this white snow, only the roadside curbs had less accumulated snow because cars were constantly passing by.
Stepping on the ground along both sides of the road, there was a crunching sound.
Chen Pingsheng and Song Yanxi drove their newly bought Audi A4 to the store in the early morning.
Zhang Tao and Liu Jing were also there.
Yesterday, everyone had posted special offers for Apples in seven or eight owner groups.
Today, they even stacked thirty to forty full cases outside the store.
Ensuring that when people arrived, they could immediately buy fresh Apples for one yuan three each.
As for the seven or eight people busy inside the store, it was lively with so many people.
On the first day of business, many people didn't know the situation yet and weren't sure if the promotion was real.
The foot traffic was just over a hundred.
The total sales were around eight thousand six.
This was normal; in high-end large fruit supermarkets like this, the unit price of even a few imported fruits could easily be over a hundred.
This sales figure looked decent, but it was actually still a loss.
The second day, the seventh day of the Lunar New Year.
Foot traffic directly doubled, with sales of fourteen thousand.
Most people came to buy Apples and then bought some cheap bananas to take home.
On the third day, the eighth day of the Lunar New Year, the situation improved by another twofold.
Over four hundred customers were received, half of whom bought Apples and left.
Sales increased to just over thirty thousand per day.
By the ninth and tenth days, daily foot traffic generally remained at five hundred.
Sales were around fifty thousand.
It wasn't until the Lantern Festival that sales saw a big surge, directly increasing to two hundred thousand a day.
Don't let this huge amount deceive you; their pricing was extremely low, almost at cost price.
In other words, they increased the turnover rate of the fruit, which in turn controlled spoilage.
After more than a week of opening, they were neither making a profit nor a loss.
This was already much better than expected; of course, the cost of their approach was to completely crush some small fruit stores in the surrounding area.
Chen Pingsheng sat in his office, thinking for a while, and he felt that after the store's foot traffic increased, the most important thing was how to retain customers.
Customer retention can be divided into many types, but the most crucial aspect is to ensure the freshness and quality of the fruit while also guaranteeing absolute cost-effectiveness in daily operational management.
Only in this way can customers attracted by promotional activities be retained.
With a creak, the door to the small office opened.
Zhang Tao came in, holding the sales reports for these past few days and looking them over.
The best-selling item each day was still Apples.
The highest sales revenue naturally came from durian; out of two hundred thousand, durian accounted for forty to fifty thousand.
This was very normal, as a durian at forty-one yuan per catty would cost a few hundred yuan each.
"Lao Chen, our customer traffic has already come up, so do you think it's time to raise the prices?"
The gross profit of fruit should normally be at least around 30%.
Only then can there be money to be made, but their current gross profit is less than 10%.
Barely maintaining at 5%.
The advantage of this is high customer traffic, but the disadvantage is no profit.
Unless they sell two hundred thousand every day, it's impossible to have much net profit.
His suggestion was indeed reasonable.
Chen Pingsheng thought for a moment and said, "Raising prices is inevitable, but I have an idea. You see, every time we go for a haircut, those Tonys always tell us to get a membership card. This time, before raising prices, I want to launch a large-scale top-up card promotion. Firstly, it can quickly recover investment costs, and secondly, it can retain customers, so they don't go to other fruit stores after we raise prices."
"That's a great idea!" Zhang Tao slapped his thigh, strongly agreeing with the suggestion. "But how do we get them to top up money?"
Chen Pingsheng said, "After the Lantern Festival, durian prices will definitely drop. Our durian sells the best here, so we won't make it too complicated. We'll just do a 'top up one thousand and get a durian' promotion."
"Top up one thousand and get a durian?"
This top-up incentive was undoubtedly huge, and the cost was also quite high.
Even if they could get durian at the lowest price, one would still cost at least a hundred yuan.
Of course, if they were going to do a top-up promotion, if the incentive wasn't strong enough, it wouldn't attract customers.
Zhang Tao thought this idea was feasible and suggested calling everyone in to discuss it.
They also needed to inform Liu Jing and Chen Hao in advance.
To put it bluntly, this matter was about earning future money, but Chen Pingsheng had a special expectation: he wondered if the money topped up would count as profit.
If it could be counted as income, then the future utilization space would be much larger.
Everyone held a small meeting and unanimously agreed to run the promotion.
Retain customers first, then raise prices.
The promotion period would not be too long, just seven days, ending immediately after seven days.
The next day, the first day after the Lantern Festival.
Tengsheng Supermarket was fully decorated with promotional banners, and large promotional signs were hung outside, with durian piled up like small mountains.
"Top Up One Thousand, Get a durian."
Housing prices in Beijing are easily twenty to thirty thousand yuan, so a thousand yuan is not much for them.
The key is that Tengsheng Fruit Supermarket is so large.
It's the most upscale fruit supermarket in Beixinan.
Putting money in such a store really wasn't something to worry about.
The key was still wanting to take advantage of the bargain, after all, buying a single durian alone easily costs one or two hundred.
Now, if you topped up money, you got one for free; if you didn't take advantage of such a bargain, you'd be a fool.
On the first day of the top-up promotion, total sales were two hundred sixty thousand.
"Ding, detected host's income today is ninety thousand. Would you like to activate random doubling?"
It actually worked?
Chen Pingsheng was overjoyed, simply because the money topped up hadn't been spent yet.
That counted as a hundred percent gross profit.
For example, they made two hundred sixty thousand today, and most of it came from top-ups.
If this could also be counted as a day's income, then he knew how the store should be run.
Must earn future money!
Chen Pingsheng suppressed his inner excitement and continued with the top-up promotion, knowing that there were still six days until the event ended.