In fact, from the moment "Puella Magi Madoka Magica" was released, the only projection equipment in the entire Magic City has been working at overload.
Fortunately, the machine can't talk, otherwise it would have yelled, "Are you done yet? I don't have a penny left, and you're still squeezing me!!"
Unfortunately, machines can't talk.
So it just keeps working hard, and then poof, it breaks.
Yes, the projector was broken, and it was broken completely.
Machines are just like people. If their potential is over-exploited, they will eventually break down.
The incident happened on the third day after the release of Madoka Magica.
While showing the movie "Madoka Magica," the sound and picture at this IMAX theater became out of sync, and the projector then completely stopped playing the movie.
According to reports Nanaya saw afterwards, it seemed that the IMAX 3D version of "Madoka Magica" at the cinema was too popular and the screenings were too frequent.
This caused the machine to overheat, burn the clips, and cause serious damage to the IMAX playback equipment.
You should know that IMAX film is very valuable at present, and even has special requirements for the storage temperature when not being screened.
Based on Nanaya's understanding of IMAX equipment, this situation will indeed occur if the film is played too frequently.
If it happened under normal circumstances, it would be fine and the audience would just think of it as bad luck.
But the problem is that IMAX tickets are so expensive now, and everyone is buying them like they are scrambling for train tickets during the Spring Festival.
I finally got the ticket and you show me this? ! !
This time the audience was furious and all of them went crazy.
The more than 500 audience members present at the time were very emotional and demanded that the cinema refund their tickets and provide compensation.
Many emotional audiences loudly reprimanded the staff and the situation was out of control for a while.
Afterwards, the cinema manager came out and said that the tickets could be refunded in full, but how could the audience agree to that?
So instead of being calmed down, the audience became even more agitated.
In view of the situation at the time, the theater manager had to come forward to apologize to the audience and knelt down twice to apologize.
It is said that the manager was so anxious that he burst into tears on the spot, and he was considered the most miserable cinema manager of the year.
Fortunately, after the manager knelt down, the audience finally regained their senses.
Finally, after negotiations between the two parties, the manager proposed not only a full refund of the tickets but also 200 yuan in travel expenses, and the audience was willing to accept it.
However, the audience who bought scalped tickets were still unhappy and made a scene again when they wanted to get their money back.
Fortunately, by that time, most of the audience had regained their senses, so it didn't become a big deal.
But this is just a microcosm of the craze surrounding the release of "Madoka Magica".
A similar thing happened in a cinema in Beijing.
Because the batteries ran out, the 3D glasses could not be used properly, and the angry audience clashed with the theater.
Finally, with the coordination of the police, they were reconciled.
These events are actually the best annotations to the popularity of "Madoka Magica" in China.
But it's a pity that the APP ticketing system has not yet been launched.
China's box office statistics are very slow, and this news all happened on the third day after the release.
But Nanaya just barely got the box office data of "Madoka Magica" on its first day of release.
However, what made Nanaya happy was that "Madoka Magica"'s first-day box office revenue of 39 million RMB directly set a record for the single-day box office revenue in China's imported film market!
Compared with the box office performance of "Endgame" which broke 100 million yuan before it was released, this box office is not worth mentioning at all.
You have to know that for those blockbusters in the future, it is no big deal to make over 100 million in a single day.
But in this era, this achievement is definitely a dominant performance.
Although the number of cinemas in China has been increasing at an unprecedented rate in the past two years.
But judging by the explosive box office performance of "Madoka Magica", this speed is clearly still not enough.
This movie is an unprecedented audio-visual feast, releasing the potential of this market with an extremely large audience base like a volcanic eruption.
All the people working in the film-related industries in China have just discovered that the audiences in their own country are actually so interested in watching movies.
Some people even believe that the biggest factor limiting the box office growth of "Madoka Magica" is the insufficient number of cinemas.
According to calculations by the staff of Washimine Entertainment, if the number of cinemas in China is now equal to that in North America, the box office performance of "Madoka Magica" on its premiere day should be able to exceed the 100 million RMB mark.
In this regard, Nanaya just wanted to fire these good-for-nothings.
Only 100 million?! Are you kidding me?
In 2018, when the number of screens in China surpassed that of North America, the box office revenue of "Avengers 3" on its premiere day was 445 million.
Even if inflation is taken into account, Nanaya doesn't think it will drop to 100 million.
Of course, in this day and age, it is unrealistic to expect China to have 10,000 cinemas.
Everyone has dreams, but we should talk about them after we wake up.
In fact, the current situation in which movie tickets are in short supply in China is not a bad thing.
This unintentional hunger marketing made the reputation of "Madoka Magica" go beyond the circle of movie fans and begin to develop outside the circle.
Many people who usually don't watch movies became curious about this movie after hearing that many people queued up all night to watch Puella Magi Madoka Magica.
In order to satisfy their curiosity, they also went to the cinema and bought tickets to watch "Madoka Magica".
Nowadays, the factor that really makes a movie's ticket price a huge hit is never the fans, but the passers-by.
In the past, Nanaya's films have been shown in China, but the results were not impressive.
Even many of Nanaya's core fans have never been to a cinema. They just download the movies online to watch.
And there are quite a few of these people.
In these people's minds, supporting idols is supporting idols.
But you have to pay to watch a movie? Are you crazy?!
But this time, the popularity and topicality of "Madoka Magica" did attract a large number of passers-by, especially those who are not used to watching movies in theaters.
In this day and age, this group far outnumbers the regular cinema goers.
What's even more interesting is that many of these audience members bought tickets for the 2D version of the movie first because they didn't know much about the movie.
After watching the movie and talking about it with my friends, I realized that "Madoka Magica" must be watched in 3D.
So these people had to go to the cinema again to buy a 3D movie ticket.
But at this time, the ticket seller will tell them.
There are tickets for the 3D version of Puella Magi Madoka Magica, but they are only available for the one week later.
Because all the tickets for the 3D version of "Puella Magi Madoka Magica" have been sold out in the past week.
So these people could only buy 3D movie tickets for next week's show with a depressed look on their faces, just to experience the most perfect visual experience of "Madoka Magica".
The extremely high box office performance of "Madoka Magica" naturally attracted more attention.
In a short period of time, many entertainment media and websites focused their reports on "Madoka Magica".
[A terrifying record-breaking machine!]
This is the nickname given to "Madoka Magica" by the Six Princesses Channel in the "World Film Report" column.
[Madoka Magica has not only broken film records in every country in the world, it is also breaking our box office market records at a crazy speed!]
Because of Nanaya and Washimine's positive attitude towards the Chinese market, coupled with the unprecedented enthusiasm for watching the film.
The overall public opinion in China is basically favorable to "Madoka Magica".
Of course, there are also a small number of discordant voices.
After all, the overly aggressive stance of "Madoka Magica" caused other movies in this time period to have no audience buying tickets.
These filmmakers directly pointed the finger at the theater chains, saying that these people manipulated the market and reduced the number of screenings of their own films.
After all, 90% of the screenings for "Madoka Magica" are not normal no matter how you look at it.
These people never thought that even without Madoka Magica, audiences wouldn't watch their movies.
They just felt that "Madoka Magica" had snatched away the spots that should have belonged to them.
Nanaya had anticipated this situation.
In response, he asked Washimine Entertainment's external window to ignore it and just promote "Madoka Magica".
You can't reason with this kind of person, the best thing to do is just ignore him.
Anyway, the viewing trend of "Madoka Magica" has already been formed, and these people can't influence the overall situation at all.
Although the premiere of "Madoka Magica" in China has ended, the "Madoka Magica" crew has not left.
On the contrary, the crew members began to go to several major cities in China to continue the publicity and promotion, and in this way to continue the popularity of "Madoka Magica".
Of course, this kind of publicity is more like a routine to maintain the friendly image of the crew.
Because once the market's enthusiasm is ignited, the fire will only burn brighter and brighter.
Whether the crew continues to promote it or not has little impact on it.
At this time, China's film market has entered a strange stage of frenzy.
Even though the winter vacation hasn't even arrived yet,"Madoka Magica" has brought the theaters to life like it does during the summer vacation.
Although everyone knows that the world record-breaking movie "Madoka Magica" will definitely be very popular.
But no one expected the fire to become this big.
In fact, at the end of the year, movie theaters are preparing for "Avatar", which will follow "Madoka Magica".
After all, in the eyes of Chinese theater workers, Cameron is obviously more awesome than Nanaya, who is not even 40 years old yet.
Because "Titanic" still holds the box office record in China.
Who would have thought that before Avatar was released, Madoka Magica would become a huge hit.
Judging from the popularity of this film and the current box office results, everyone thinks that the final box office will definitely be more than 400 million RMB.
In this way, there is a great chance that "Madoka Magica" will surpass the box office of "Titanic" which is more than 360 million RMB.
This set a new record for China's highest box office record which had remained unchanged for more than a decade.
It is even possible to hit 500 million RMB!
After all, Madoka Magica has already done similar things in other countries.
After the first week of the release of "Madoka Magica", this speculation has gained more and more recognition.
After only one week of release, the national box office of "Madoka Magica" has reached 277.5 million RMB!
At this rate, the 500 million box office will be nothing but a drop in the bucket.
600 million, no, 700 million is the final destination of "Madoka Magica"!
You should know that there is currently no movie in China with a domestic box office of over 100 million US dollars.
This is really a rhythm of making history!
As a new week begins, Madoka Magica remains hugely popular.
Even on a working day, Monday, the movie still earned more than 30 million RMB at the box office.
Although the legend of "Madoka Magica" continues in China, Nanaya is about to leave.
Because the FGO project team's meeting date in Japan is approaching, Nanaya certainly cannot miss this event.