After finishing the conversation with Boss Gao, Nanaya chatted with Director Feng for a while.
Unlike Boss Gao who used the backdoor, Old Feng really came to Nanaya to cooperate.
Perhaps it was because of the prospects of the IMAX screen, or perhaps it was to ensure that his own movie did not lose too badly.
In short, Old Feng asked Nanaya for help with technical support.
I hope that through the relationship with Nanaya, IMAX can provide technical assistance for my film.
Nanaya readily agreed to Old Feng's request.
Not to mention that IMAX will receive money from this cooperation, not to mention that strengthening cooperation with Chinese film companies will also be beneficial to the promotion of IMAX here.
This is a win-win situation that Nanaya is happy to see.
After the dinner, Nanaya just returned to the hotel and got a statistical data.
This is the evaluation of "Madoka Magica" by market researchers from Washimine Entertainment who interviewed ordinary movie fans on the spot after the premiere.
Because the market in China is not well developed, there is a lack of highly professional box office market research organizations.
So the employees of Washimine Entertainment can only do it themselves.
Fortunately, there are only a few first-tier cities where advanced screenings are available, so the research is not difficult.
Nanaya took a quick look and found that it was pretty much what he expected.
"Madoka Magica", a movie with first-rate visual effects, has won the favor of the vast majority of audiences.
If the visual effects film market in North America has become saturated, film companies have to add 3D to stimulate audiences' desire to buy tickets.
Then this side of China can almost be said to be a desert.
Only the older generation of audiences will remember the admiration they expressed when watching "Titanic".
But for most young people, especially those who have not developed the habit of going to the cinema to watch movies.
Their concept of cinema visual effects is still very vague.
The difference in effect between the large screen and the small screen is not so obvious in their eyes.
Therefore, when a movie that is completely different from watching it at home and in the cinema is released, everyone will feel like they are in a dream.
That's right, Nanaya was talking about her own"Madoka Magica".
Because he saw the beginnings of the development of the film market from the reviews of ordinary audiences in theaters collected by Washimine Entertainment.
It's not just because the movies have generally received positive reviews, but also because the audience has a great interest in going to the cinema to watch movies.
[Although "Madoka Magica" tells the story of girls, when the high-pitched BGM of the movie sounded, it gave people the illusion of a sharp increase in adrenaline. It was as if I was riding a roller coaster instead of watching a movie.]
[This movie has a lot of big scenes, lots of action scenes, and the female characters are all very beautiful and speak beautifully. I like this movie very much.]
[The action scenes in the movie are really great, and they are the kind of excitement that you would never have imagined before watching the movie, but the ending is a bit sad.]
[It was really enjoyable to watch! ]
[The whole plot is very thrilling. When the magic girl transforms, my blood boils. It is just a childhood memory! Especially with the soundtrack, it is even more enjoyable! But the plot is too subversive, which completely destroyed my beautiful childhood memories.]
[I originally thought that Hollywood blockbusters are basically OK just for watching scenes and beauties, listening to music, and satisfying your desire. However, Kiryu Nanaya's films make people keep thinking about them after watching them, which is something that "Transformers" does not have at all.]
[The number one movie at the box office did not disappoint! It is so much better than domestic movies! Just the fantastic kaleidoscope special effects at the beginning of the movie, I guess domestic directors will never be able to make them in their lifetime.]
Although some people say that this film is too sensational, and even think that it has played too much into the world-travelling plot.
But basically, Nanaya found that most Chinese audiences think that "Madoka Magica" is extremely entertaining.
It seems that the Chinese director has done Nanaya a great favor.
Because these guys always like to play with art and create relationships with tragic endings.
Chinese audiences are actually more accepting of the dark direction of Madoka Magica than European and American audiences.
This was a pleasant surprise for Nanaya.
The day after the premiere was New Year's Day 2010.
At this time of year in previous years, Nanaya would usually give himself a long vacation.
But today, because I have to promote something in China, I don't have the chance to take a day off.
The movie will be released after the New Year's Day holiday, and word of mouth from the advance screenings has already been established.
At this time, "Madoka Magica" has reached the critical period of promotion in China.
So the first three days and seven nights of 2010 were spent at work.
It wasn't until the end of the Chinese New Year holiday on January 4 that he felt a little more relaxed.
But it wasn't so relaxing that I could just rest, because that day was the day when "Madoka Magica" was officially released in China.
He needs to know the box office performance of the movie at all times.
Perhaps it was because of the novelty of the 3D visual effects, perhaps it was the effect of Washimine's previous extensive publicity, or perhaps the extremely high reputation of "Madoka Magica" played a huge role in publicity.
In short, since the movie was released on January 4, the attendance rate of "Madoka Magica" has been very high.
Even though January 4th is a working day, students and working people must end their holidays and go to class or work.
Especially for students, as the end of the semester is approaching, they need to study harder for the sake of their winter vacation.
However, the overall attendance rate on January 4th still exceeded 50 percent, which was far higher than the expectations of the Chinese side.
Originally, as a Hollywood movie, and because it was released on a weekday, "Puella Magi Madoka Magica" had only a 30% screening rate when it was first released.
Moreover, this number of screenings is shared by 2D and 3D versions.
It's not that China is suppressing"Puella Magi Madoka Magica", but rather that major cinema chains made the decision based on the past performance of Hollywood and Seven Nights Films.
After all, January 4th is a Monday. Who would be so bored as to skip work or school to watch a movie?
We can wait until the weekend when there are more customers and then increase the number of screenings.
After all, the cost of 3D screenings is not cheap. If there are too many screenings but no audience, the company will lose a lot of money.
But the reality is that some people really take leave, or even skip work, to watch a movie.
There are cases of skipping classes, but they are basically college students who have less time. Middle school students don't have the courage to do so.
Therefore, the theater owners in China could only sigh at the unique charm of "Madoka Magica" and began to increase the number of screenings of the movie.
So starting from the 5th, the screening volume of "Madoka Magica" began to soar, and it completely crushed all foreign and domestic films in the film market, and the screening rate directly reached an astonishing 70%.
But in fact, the number of screenings of other movies did not decrease much. The real reason why "Madoka Magica" had such a crushing impact was that cinemas added a large number of screenings.
In order to save costs, cinemas usually keep nearly 50%-60% of their theaters empty on weekdays when there are not many customers.
But "Madoka Magica" was so popular that cinemas had to make use of these resources that were usually idle.
The reason why these theater owners made this decision was naturally the incredible performance of "Madoka Magica".
How outrageous is it?
After the movie was released, the box office of an IMAX theater in the north has reached 1.5 million RMB.
This is not an exaggeration but a fact.
Because the pre-sale movie tickets for the next few days' screenings in the IMAX theater of this cinema have been sold out.
There are many midnight and 3 a.m. shows among them.
The cinema owners were stunned. Since they opened the cinema, they had never seen such enthusiastic watching movies among movie fans.
You should know that the 0 o'clock and 3 o'clock shows are the ones that only the most fanatical movie fans will go to.
Cinemas generally do not schedule movies at this time on weekdays, and only do so on the first day of a blockbuster release.
Because after the first day, no one will buy tickets for these two shows.
But this time it was different. The cinema arranged to screen "Madoka Magica" for three consecutive days, but it still failed to ease the audience's enthusiasm.
You know, it's snowing in the north of China these days.
Those audiences who bought tickets for the 3 p.m. show had to wait in the cinema from the first half of the night to the second half of the night, and then insist on watching the two-and-a-half-hour movie, and then go home in the morning fog or on thick snow.
What kind of movie-watching spirit can make people do such a thing? !
The movie "Madoka Magica" is obviously no longer a movie in the usual sense, but has risen to a spiritual level.
Just ask, how many entertainment projects can make the audience so obsessed and persistent like "Madoka Magica"? !
The cinema owner was very touched and increased the number of screenings of Madoka Magica.
Except for necessary machine rest time, the IMAX projector in the theater must work all the time.
But even so, IMAX movie tickets are still in short supply.
Not to mention IMAX, the same situation also occurs in many places on ordinary 3D screens.
In Shanghai, the screening schedule of "Madoka Magica" has reached over 90%.
Most cinemas only symbolically arrange one screening of other movies during the prime time in the evening, and the other theaters are all filled with "Puella Magi Madoka Magica".
In this way, it is common for all the tickets in a cinema to be sold out.
As for IMAX tickets, don't even think about it. People all over the city are waiting for them.
Unless you have connections inside the cinema, it is almost impossible to buy IMAX tickets.
Of course, you can also choose scalper tickets that you don't know where they came from.
But it's five hundred dollars a piece, take it or leave it.
Don't think it's too expensive; this is the friendly price given to the elderly.
You can't get a ticket from a new customer unless you spend seven or eight hundred yuan.
Why are IMAX tickets in Shanghai so expensive? That's because at the beginning of 2010, there was only one IMAX theater in Shanghai.
The saying "scarcity makes things valuable" refers to this situation.