Sales promotions are, in fact, a skill.
How to be attractive enough to make people feel like they're getting an incredible deal, without actually losing much profit.
And how to get people to make impulse buys on things they don't really need.
It all requires careful design.
For this reason, the Zog Group had an internal team dedicated to planning and running various events.
In the conference room, Zog and a large group of top graduates were figuring out how to set targeted traps for different user groups.
One of the "negative" side effects of a thriving commercial sector was that many talented students from foundational theoretical disciplines would switch careers.
After all, making a name for yourself in theoretical research was incredibly difficult, while the money from working for a large corporation was tangible.
Thus, this event planning team included quite a few people who had majored in subjects like mathematics and physics.
