"Choice is more important than effort. In the e-commerce industry, I discovered a brand-new niche: piggybacking on platforms like Tmall Mall, Jingdong, and Sunning. By leveraging their product and merchant resources, we launched a shopping guide e-commerce platform that provides supporting services to merchants, the platforms, and users. As it turns out, my choice was the right one."
Chen Yansen replied.
"Orange Pay's 'Collect the Five Blessings' event has become a phenomenal marketing campaign. Where did that idea come from?" Chen Hongwei asked.
"The inspiration came from collecting stamps and Water Margin cards as a child. Chinese people have a strong penchant for collecting things, but the key was figuring out how to generate commercial value from the event.
