Far away in Yanjing, Cheng Wei learned of OFO Bike's expansion. Without a moment's hesitation, he immediately deployed another fifty thousand shared bikes in the North China Region and dispatched a team from headquarters to East China to establish a new branch office.
A battle with OFO Bike was now inevitable!
If they continued expanding northward, into either the Northeast or the Northwest, most areas outside of a few key cities were unsuitable for the shared bike business.
If DiDi Bike wanted to increase its market share and profitability, heading south was its only option.
Meanwhile, Chang Wei of Little Yellow Bike, after months of fruitless competition with Cheng Wei, also had his sights set on the south.
With a tacit understanding, both sides chose Hu City as their beachhead.
On February 20th, TOGO, a shared car service, went live. One hundred Mercedes-Benz Smart Fortwos appeared on the streets of Yanjing.
First, there were shared bikes; now, there were shared cars.
