On the last day of the month, Chery's brand promotion went live.
Users who logged into FoxTao once a day would receive a lottery code. The prize was 10 Chery QQ cars.
To convince users that the event was legitimate and trustworthy, Chen Yansen specially hired notaries to supervise the entire lottery process.
At the same time, anyone who purchased a Chery QQ, Fulwin 2, or Cowin could enjoy a 10% discount off the suggested retail price.
Simply put, a Cowin sedan with a list price of 39,000 yuan would only cost 35,000 yuan out the door, not including extra fees like purchase tax and insurance. That was an instant savings of 4,000 yuan.
After carefully reading the rules on the event page, users were instantly tempted.
Some users who were actually in the market for a car placed orders. On the first day the event went live, 29 deposits of 1,000 yuan each were collected.
That was equivalent to selling 29 Chery cars!
