March 7th, 10:00 AM.
FoxTao partnered with the Telecom Online Mall to launch a special mobile phone sale. Although the phones' list prices were inflated, matching their release prices from one or two years ago, the commission rates were extremely generous. This meant the final price for customers was far below the market rate.
Within the first hour of going live, sales hit 1.09 million!
Four hours after the launch, five high-inventory flash sale items sold out!
On the first day of the launch, total sales reached an impressive 4.76 million!
The second day was dedicated to the Spring Women's Fashion Festival, drastically reducing exposure for the mobile phone sale. Nevertheless, by the end of the three-day event, total sales still surpassed 6 million.
Chen Yansen had expected the successful performance in the digital category to attract the attention of Huawei, ZTE, and Coolpad. At the very least, he thought, HTC, Sony, or LG would be interested.
