"Apply to headquarters, let them use all the resources!"
"What about Alto?"
"He's gone to the auction."
"..."
Collaborating with a popular football star to release co-branded sneakers is undoubtedly one of this company's key projects of the year!
The global soccer shoe market is around 35 billion US Dollars, which isn't a small market.
But unfortunately, Puma's market share is only about 12%, while their competitors, Adi and Nike, collectively hold more than 50%.
Puma has been waiting for the opportunity to seize the soccer shoe market, starting with surpassing their competitors in a small area and then gradually seeking an overall lead.
The Ma'el lm7 is the product to make the first breakthrough for them!
As long as these sneakers are loved by those playing football, and Puma's wear rate increases, their other sneaker sales will also increase, as the market will more recognize them.
"Bang bang bang.....!!"
"Puff puff puff.....!!"
