"They actually invited Taylor Swift to endorse! Meiyou and Zhenyou have truly become international big brands!"
"Just for Taylor Swift's endorsement, I have to work hard to get Zhenyou!"
"I truly like Taylor Swift. I can't afford Zhenyou, so I'll buy a few more Meiyou items to show my support."
"Xingyi Technology invited Little Leo to endorse, and Meiyou Technology invited Taylor Swift to endorse! Unbeatable, Chairman Wang! Truly unbeatable."
"Meiyou has become an international big brand. Zhenyou, a high-end international big brand, selling for thousands is reasonable!"
For a time, everyone was excited.
The feeling was even more impactful than Xiaomi inviting Jay Chou to be their endorser!
Previously, Zhenyou's endorser, Liu Shishi, made Zhenyou famous nationwide.
And the appearance of Taylor Swift would naturally make Meiyou and Zhenyou famous globally.
Especially Zhenyou, with its high price, most of its sales would have to rely on overseas markets, which is why Wang Yi spent a fortune to sign Taylor Swift as an endorser.
Taylor Swift's international influence is immense, and she's an evergreen star.
With Taylor Swift, it wouldn't take long for Meiyou and Zhenyou to resonate globally.
It was precisely for this reason that before the final signing, Wang Yi changed his decision, turning Taylor Swift from a Zhenyou endorser into a Meiyou Group endorser.
This way, both Meiyou and Zhenyou could feature Taylor Swift's advertisements for promotion.
As for the cost, it was just a little extra price to pay.
Taylor Swift's agent had some opinions on this, but Taylor Swift readily agreed.
Even the endorsement fee remained unchanged, still three million US dollars a year, directly signed for ten years.
Of course, as compensation, Wang Yi had to agree to an easily fulfilled condition from Taylor Swift.
Wang Yi agreed immediately.
Although Taylor Swift hasn't specified what it is yet, it's highly likely to be related to resources.
For example, Taylor Swift's music copyrights going online on Xingyi Music, deepening cooperation for a win-win situation.
Or Wang Yi investing in and sponsoring Taylor Swift to hold a few concerts in Xia Nation to expand her domestic influence.
Whichever it was, it would be easy to achieve.
Taylor Swift smiled and greeted everyone:
"It's a great honor to become the endorser for Meiyou Technology Group, to be the endorser for Meiyou and Zhenyou. This is my honor, thank you everyone!"
"Wow!" Applause resounded throughout the venue.
Both Meiyou Technology fans and the media were shocked. No one expected today's Meiyou Technology press conference to have so many grand gestures.
Meiyou's high-end design and materials from last year were brought down to Qingyou, creating a hundred new pure desire style products at ultra-low prices, crushing copycat competitors, which was astonishing.
Immediately after, fifty new pure desire style Meiyou products were all redesigned, with comprehensive upgrades in texture, material, and wearing experience.
Subsequent new product releases every month drove competitors to despair and fans into a frenzy.
When it came to the Zhenyou segment, the abundance of high-end new products was captivating enough.
They even invited Taylor Swift for endorsement, directly entering the league of international big brands!
One grand gesture after another left competitors in lament, fans hyped up, and the media at the scene repeatedly shocked.
They didn't even know how to write the news reports later!
There was no choice; there was too much explosive news at this press conference. For a time, no one knew which one to report first.
Taylor Swift smiled and said,
"My friends and I all love Meiyou and Zhenyou's pure desire style dresses, pure desire style lingerie, pure desire style pajamas, and stockings."
"My fans should know that even before endorsing Meiyou, I was a Meiyou fan. I not only wear Meiyou and Zhenyou clothes in my daily life, but also at my concerts."
Everyone nodded in agreement.
Taylor Swift was one of the first international stars to support Meiyou's pure desire style.
"In fact, it's not just me; many Hollywood actresses and singers are the same. They all love Meiyou and Zhenyou."
Taylor Swift smiled and said,
"The reason is simple. Firstly, Meiyou and Zhenyou's designs are very fashionable, far surpassing international big brands. As artists, we can't dress unfashionably; we must be Fashionable. Meiyou's pure desire style design is at the forefront of the times, enough to make us Fashionable!"
"Moreover, Meiyou and Zhenyou's clothing materials are good and comfortable to wear. The quality is also excellent, unlike some international big brands whose clothes can only be worn once."
"Although I'm a celebrity, I can't wear a very expensive dress only once; that's too wasteful. We should advocate for environmental protection and resource conservation."
"And my favorite is the Zhenyou silk series. I bought some last year as gifts for my friends. Without exception, they all loved them and even asked me how to buy them!"
"I told them to order on the Meiyou International Mall, or at Zhenyou and Meiyou physical stores. So, now many celebrity friends have an extra daily habit: browsing the Meiyou International App when they have nothing to do! If they see something they like, they place an order."
"Or they meet up to shop at Meiyou and Zhenyou flagship stores overseas, making big purchases. There are also artists who come to Xia Nation and go on crazy shopping sprees to bring items back!"
"In the future, you will see many international stars' social media updates showing them wearing Meiyou and Zhenyou dresses."
"Even in many future Hollywood movies, it will be the same."
"No other reason, those people have gotten smart. Crew members have started selecting suitable clothes for actors from the Meiyou International Mall."
"This not only saves trouble but also ensures sufficient fashion and good results. And artists will also love it and not resist."
"But what they don't know is that Meiyou and Zhenyou also have an Artist Business Department, specifically customizing pure desire style dresses for celebrities!"
"If they knew, they would probably run from Hollywood to the Imperial Capital!"
Taylor Swift spoke calmly, but the crowd on-site and netizens watching the live broadcast were deeply shocked.
Even those competitors were utterly stunned:
"Many international stars love Meiyou and Zhenyou…"
"European and American actresses frequently browse the Meiyou International Mall and also go to offline physical stores to buy…"
"Every time they come to Xia Nation, they always go on a crazy shopping spree…"
"Even overseas film crews have started purchasing Meiyou and Zhenyou clothing for actors."
"Meiyou and Zhenyou clothing will frequently appear in Hollywood movies and international actresses' social media updates in the future…"
"If that's the case, wouldn't Meiyou and Zhenyou become globally popular?"
"If international stars are so hooked, wouldn't global consumers be even crazier?"
"Meiyou and Zhenyou have achieved internationalization in the celebrity circle."
"It's over, the rise of Meiyou and Zhenyou is unstoppable! Especially overseas!"
Even the chairmen of HM and Zara looked pale:
"No wonder Hollywood crews stopped using our clothes; they chose Meiyou and Zhenyou instead!"
"Once Meiyou and Zhenyou establish a trend in the European and American entertainment industry, and even the global entertainment industry, they will truly be unstoppable!"
"Once international stars go crazy buying Meiyou and Zhenyou clothes, global consumers will only buy, buy, buy even more crazily!"
But they had no way to counter this.
The rise of Meiyou and Zhenyou was already unstoppable.
Finally, Taylor Swift changed the topic:
"The Zhenyou series, in addition to dresses, also launched pure desire style lingerie, pajamas, stockings, and other products made of silk and acetate materials. The prices are also quite attractive. They can make sleep more elegant and life more tasteful."
For example, Zhenyou pure desire style lingerie uses much less material than dresses, so the price is naturally much cheaper.
Even pure desire style lingerie made of triacetate and silk materials costs only several hundred to over a thousand yuan.
It's the kind that ordinary people can afford.
Song Sining smiled sweetly:
"Thank you, Taylor Swift, thank you to all guests, and to the netizens watching the live broadcast. Thank you all."
"At this point, Meiyou Technology's press conference has successfully concluded. All products are simultaneously launched on Meiyou Mall, Meiyou International Mall, and Meiyou and Zhenyou flagship stores, specialty stores, and authorized stores worldwide! Welcome everyone to shop! Thank you all."
The press conference successfully concluded, and the frenzy of shopping had just begun.
Afterward, Song Sining took Taylor Swift, Liu Shishi, and Ye Xiaohe, the three endorsers, directly to the banquet hall on the third floor.
Various media outlets then left one after another, starting to rush their articles.
Soon, news reports spread:
[Meiyou Technology's Big Move: 100 New Qingyou Pure Desire Style Products, Only 159-299!]
[Meiyou Pure Desire Style Fully Upgraded, New Products Released Every Month Hereafter!]
[Zhenyou Pure Desire Style Sweeping Hollywood, Stars Vying to Buy!]
[Grammy Queen Taylor Swift Becomes Meiyou Group Endorser!]
[International Superstar Joins, Meiyou and Zhenyou Are Already International Big Brands!]
...
As soon as these messages came out, the entire network erupted, and many netizens who hadn't followed the Meiyou press conference were shocked:
"What? Taylor Swift became Meiyou Technology's endorser? Holy crap, is that true?"
"Why would it be false? Now Meiyou and Zhenyou are popular in Europe and America, and you'll see them everywhere in Hollywood movies in the future."
"Popular in Europe and America? Who told you that? You're exaggerating. Does Meiyou Technology have such great influence?"
"Taylor Swift said it!"
"Holy moly, Taylor Swift said it! Then it must be true, she's my idol!"
"I used to think Gucci was better, but Taylor Swift wears Zhenyou, so there's nothing more to say, I'm switching all to Zhenyou."
"Formal statement: If you want to ask me out in the future, without a Zhenyou dress, it's a no-go!"
"With Taylor Swift's endorsement, Zhenyou truly became an international big brand. Selling for three to five thousand per piece is normal."
"If Zhenyou's pricing were low, it would betray Auntie's rich woman image. Any young lads unwilling to work hard, let's settle it privately, haha. Auntie is always happy to help."
"Auntie, how old is your daughter? I want to marry into your family!"
"Get lost! You can covet Auntie, but coveting Auntie's daughter is seeking death!"
"Taylor Swift endorses Zhenyou; anyone who still says Zhenyou is a small brand or that buying Zhenyou means people are stupid with too much money, is an idiot!"
"Exactly, Taylor Swift is an international superstar; a brand she approves of certainly can't be bad."
...
Seeing these public opinions, Wang Yi was in a great mood.
Originally, with Zhenyou's high-end positioning, many consumers didn't approve of a domestic brand selling for thousands, some even saying that users who bought Zhenyou were stupid with too much money.
It was very much like Huawei in its previous life.
When Huawei first ventured into the high-end market, some people criticized Huawei's high prices, saying those who bought Huawei were stupid with too much money.
There was nothing that could be done; there would always be a group of people who couldn't bear to see domestic products succeed.
They thought it was natural for Apple to sell high-end products, even if a five-thousand-yuan Apple phone didn't support high refresh rates, even if a ten-thousand-yuan Apple flagship didn't support fast charging, and still used a notch screen that was years behind.
Similarly, Zhenyou's high-end strategy also faced this problem.
Many people felt that Zhenyou was a domestic brand and should only sell for a few hundred yuan, not over a thousand, or even several thousands. Otherwise, it was a rip-off, and users were stupid with too much money…
But ever since Taylor Swift's endorsement was officially announced, Meiyou and Zhenyou's brand image instantly elevated, and fewer people were saying that users were stupid with too much money.
These days, international superstar endorsements still have a significant effect.
And the online sales of Qingyou, Meiyou, and Zhenyou also began to surge.
After all, most girls have to work or attend classes and don't have time to immediately go to physical stores to shop; they can only shop online.
Coupled with April 1st, the weather had just turned warm, and everyone was waiting to buy new year's dresses.
Now Meiyou had released 100 new pure desire style Qingyou products, 50 new pure desire style Meiyou products, 50 new pure desire style Zhenyou products, and hundreds of pure desire style pajamas, lingerie, stockings…
As a result, a vast number of female users started a shopping frenzy.
Even many male users began to act; of course, they bought more pure desire style lingerie and stockings, along with two pure desire style dresses for their wives and girlfriends…
Suddenly, Meiyou Mall's backend revenue soared rapidly.
Immediately after the press conference, Qingyou's sales exceeded 250,000 units, and sales revenue surpassed fifty million!
There was no way around it; Meiyou's quality and design, combined with Qingyou's price!
Consumers simply couldn't refuse and could only buy, buy, buy like crazy.
After all, with other brands, you simply couldn't get such good styles and such good quality for 159-299 yuan.
Don't even think about it.
Shoes and clothing these days were much more expensive than they would be ten years later.
For unknown brands, any dress of decent quality would start at two or three hundred yuan.
But with Meiyou's design and quality being brought down to Qingyou, 100 new products for only 159-299 yuan, what was there to hesitate about? People could only buy frantically.
Coupled with Taylor Swift's endorsement, sales of Meiyou and Zhenyou also began to explode.
And offline stores everywhere were overflowing with people; many shops even had to start queueing!
There was no choice; too many new models were released, attracting even more people!
The situation wasn't about choosing goods; it was about snatching them.
Fearing that short codes would sell out and stock would run dry.
Such a scene made Meiyou's franchisees and agents beam with joy.
They had originally worried that with so many copycat competitors, sales wouldn't move at all.
Now, everything was selling like hotcakes!
Not only Qingyou exploded in sales, but Meiyou was also selling crazily.
Plus, with the superstar endorsement, many capable women came, heading straight for the Zhenyou counter, wanting high-end items!
This made many bosses overjoyed.
They called other franchisees one after another:
"Hey, Old Zheng, how are sales at your store?"
"Don't even mention it, I'm swamped. I estimate I'll be selling until eleven tonight!"
"Hahaha, same here, it's so crowded, I'm worried something might happen."
"No choice, when business is bad, you worry about unsold inventory. When business is too good, you're a bit overwhelmed."
"Chairman Wang is truly amazing. Originally, with Qingyou's price reduction promotion, we earned less, and the headquarters didn't give subsidies, so I had some complaints. But just now, Qingyou sold over fifty pieces! I calculated, and I earned more than before the price reduction."
"Exactly, with Qingyou's price reduction promotion, the profit per item is less, but sales have multiplied several times, which is definitely a good deal. I'm going to order another batch!"
"Me too, these cheap, high-volume goods are like low-end beer in a store. You only earn one yuan per case, but they sell in volume and can bring in a large number of users to buy other products!"
"You're right. I found that customers who came to the store bought a few Qingyou items, then saw Meiyou and Zhenyou, and bought them too."
"Yeah, Chairman Wang is still the best. Following Chairman Wang, you'll definitely make money. As for those who breached their contracts, they're probably green with regret. Hahaha!"
"Don't mention it, Old Cao returned the goods and had his agency qualification canceled. Now that he sees us making big money, he's thinking about canceling the return and continuing the agency…"
"Is he an idiot? He thinks he can cancel a return just like that? Laughable."
"Yeah, serves him right for not making money. Can't talk anymore, I'm too busy here."
"Alright, you go, I need to help too, there are too many customers, haha!"
...
Similar scenes unfolded in physical stores everywhere.
Whether flagship stores, specialty stores, or authorized stores, all were bustling with crowds, and business was booming.
Even the bosses who were usually drinking tea had to personally step in and help retrieve goods.
When the store ran out of stock, it was quickly replenished from the warehouse. When employees were too busy, the boss stepped in personally—these were unavoidable situations.
Seeing Qingyou and Meiyou selling so well, astute merchants began to make payments and place orders.
Fearing that they would have no goods to sell after a sell-out, delaying their earnings.
And those who had doubted Meiyou, worried about sluggish sales, and had long since returned their goods and requested refunds, were now filled with deep regret.
If only they hadn't returned the goods, they too could have made a huge profit.
But now, because of breach of contract and returns, their agency qualifications were canceled, they were completely blacklisted, and they would never be able to represent Meiyou again.
For a time, everyone was filled with regret, and they contacted Meiyou headquarters, and even Chen Chuanqing, through various means.
Even Song Sining, who was having dinner with Wang Yi, received a call:
"Boss, you all eat first, I'm going out to take a call."
Wang Yi nodded and continued to chat and drink with Taylor Swift, Ye Xiaohe, and Liu Shishi.
At today's press conference, all three celebrities came to show their support, so Wang Yi had to entertain them properly.
Soon, Song Sining walked back, looking a bit upset.
"What's wrong?"
Wang Yi asked with a smile.
Song Sining sighed:
"It's those distributors who were making a fuss about returning goods; we returned them all. Now they see our business is good, they regret it and want to cancel the returns and continue cooperation…"
"Heh, they sure can dream!" Wang Yi laughed: "Words spoken are like water splashed out. Everything according to the contract. Since everything is selling out, it's inevitable. Directly arrange for nearby distributors to buy the goods they returned, take them away, and redistribute them."
"Okay!"
Song Sining responded, immediately going to make arrangements.
This was Wang Yi's style.
Once disloyal, never used again.
Since they made a fuss and broke the contract, they would be directly blacklisted and never cooperated with again.
Such decisiveness made the three celebrities' beautiful eyes sparkle.
In business, indecisiveness is the greatest taboo.
After dinner, Ye Xiaohe and Liu Shishi left separately; they still had to return to their film sets to work.
With the explosive popularity of "Lost Love" and "Scarlet Heart," both had become hot celebrities, with a constant stream of film offers.
Taylor Swift, on the other hand, stayed behind and had afternoon tea with Wang Yi.
"By the way, Taylor Swift, since you've been upgraded from Zhenyou endorser to Meiyou Group endorser, you deserve some compensation. Tell me, what do you want?"
Wang Yi said cheerfully.
Between him and the celebrities, it wasn't just a business relationship but more like friendship.
For example, Ye Xiaohe and Liu Shishi had signed endorsement deals before they became popular, with very low endorsement fees, for many years.
They still diligently endorsed Wang Yi, not perfunctorily or even breaking contracts because of low endorsement fees.
Wang Yi saw all this, so in Xingyi Media's S-tier productions, if there were suitable roles or good resources, besides giving them to his own artists like Zhao Xiaodao, Wang Yi would also give them to Liu Shishi and Ye Xiaohe, as a form of compensation.
Taylor Swift pondered slightly, looking directly at Wang Yi, her beautiful eyes sparkling.
She was 23 this year, already world-famous, and had seen a lot of the world and many successful people, but most were old geezers or greasy middle-aged men.
Taylor Swift wasn't interested in these; she didn't lack money or resources.
But a perfect male god like Wang Yi, who was so young, even youthful, yet so outstanding, with such a massive career, and even impeccable looks and physique, was something she had never seen before.
Even Taylor Swift found it hard to be completely without any thoughts.
She simply looked at Wang Yi and smiled charmingly:
"What I want is very simple, I just want a boyfriend!"
Wang Yi was silent: "…"
Then he chuckled:
"That request is too difficult, let's change it. For example, in the next year, Meiyou Technology will host three concerts for you in Jizhou, Imperial Capital, and Magic City. We'll provide the venues, procedures, and sponsorship fees, and the box office revenue will be split according to industry rules."
"Or, Xingyi Music will buy all your domestic music copyrights, put them online on Xingyi Music, and share the revenue with you based on streaming numbers and member income!"
"In addition, your new album can also be released as a digital album and sold on Xingyi Music. Xia Nation has a market of 1.4 billion people, Xingyi Music's member count has exceeded fifty million, and its user base exceeds 150 million. You can definitely make a fortune!"
But Taylor Swift seemed uninterested. Instead, she stood up, glass in hand, and moved closer to Wang Yi:
"Chairman Wang, I still think the first suggestion is better."
Wang Yi was speechless: "…"
He could only say:
"The wild grass already has an owner."
"Sigh!" Taylor Swift sighed: "Is it President Song?"
"She is indeed beautiful; if I were a man, I'd like her too!"
Wang Yi smiled faintly but did not answer directly.
"How boring, I'm leaving. I'm going back to Europe tomorrow!"
Taylor Swift said sulkily.
Wang Yi laughed:
"Then of the other three compensations, which do you want?"
"Hmph! Since I can't have you, then I'll take them all!"
Taylor Swift snorted and turned back again.
"That's fine too."
Wang Yi smiled slightly; after all, these three collaborations were win-win and highly beneficial to Meiyou Technology.
He then extended his hand:
"Happy cooperation."
"Unhappy cooperation!"
Taylor Swift said grumpily, but firmly clasped Wang Yi's hand.
She mumbled to herself:
'I'm being so forward, and you still refuse? Are you even human?
It's not like I'm asking you to go public. You're given an opportunity, and you don't seize it, not at all like a capitalist.
Truly a breath of fresh air in the entertainment industry, and a scoundrel in the capital world!'
After seeing Taylor Swift off, Song Sining approached:
"By the way, the China Unicom Provincial General Manager heard you're back and wants to invite you to dinner!"
"The China Unicom Provincial General Manager!" Wang Yi smiled: "He's probably looking to discuss contract phones! No problem, let's schedule it for tomorrow. I also have an important collaboration to discuss with the China Unicom General Manager."
With a personal invitation from the China Unicom Provincial Head, Wang Yi had to give him face.
Moreover, contract phones would greatly benefit Xingyi Mobile's sales.
(End of Chapter)