Cherreads

Chapter 173 - Chapter 173: Global Hot Search, Meiyou International Goes Live!

Li Zongyang was beaming:

"Mr. Steve, with your words, I'm relieved. See you in a bit!"

"See you in a bit!"

Steve hung up the phone and sent Li Zongyang's information to Wang Yi.

A few minutes later, he called Wang Yi:

"Boss, Li Zongyang is a giant in the Xingzhou fashion industry. He has previously represented HM and Nike, is quite experienced, and very capable. He is willing to pay a 50 million agency fee to become Meiyou's exclusive agent in Xingzhou! What do you think..."

Wang Yi had already reviewed Li Zongyang's information:

"Okay, sign him. Set a minimum quarterly purchase amount and breach of contract liabilities for a period of one year!"

Even if Li Zongyang doesn't play fair, or even monopolizes the offline market in Xingzhou to force Meiyou's headquarters, Wang Yi isn't afraid.

Once the quarterly purchase amount cannot be met, Li Zongyang would be in breach of contract.

Wang Yi could refuse to refund the 50 million authorization fee, proceed to develop a second agent, earn another 50 million authorization fee, and replace Li Zongyang!

Furthermore, the 50 million only secures exclusive authorization for specialty stores and authorized stores in Xingzhou, it doesn't affect flagship stores!

Wang Yi could still open Meiyou flagship stores in Xingzhou and also expand into e-commerce...

He was not at all afraid of Li Zongyang monopolizing the offline market in Xingzhou or trying to force Meiyou.

Steve, having received Wang Yi's permission, immediately headed to the agreed location with his lawyer.

Subsequently, both parties met, had a detailed discussion, finalized all agreements, and began signing the contract.

As agreed, Li Zongyang was to pay 50 million in signing fees to Meiyou's account within two days!

And as per Meiyou's requirements, open Meiyou specialty stores and authorized stores in Xingguo.

At the same time, establish a warehousing and logistics center!

However, as a clothing giant, Li Zongyang already had all of these.

The only thing he needed to do was to redecorate his stores into Meiyou specialty stores!

And to spend money on advertising in Xingzhou, vigorously promoting Meiyou!

After all, Meiyou's brand recognition in Xingzhou was still not high enough.

Li Zongyang had already spent 50 million in authorization fees; to earn more, he could only invest heavily in promotion!

It could be said that he was strategically bound to Meiyou; they would prosper together and suffer together!

After the signing was complete, Li Zongyang sighed:

"Steve, have you ever eaten a 40 million lunch?"

The signing fee before lunch was 10 million, which he thought was expensive.

The signing fee after lunch was 50 million, which he tearfully agreed to...

This meal was really damn expensive!

Steve chuckled: "..."

He could only comfort him:

"Don't worry, by representing Meiyou's pure desire style, you'll earn ten times 40 million, and more!"

"Yes, I have confidence in Meiyou."

Li Zongyang nodded.

As an industry insider, his professional sensitivity was high; he understood that Meiyou's pure desire style dresses would definitely be popular in Xingzhou!

"Let me tell you something else, in the future, Meiyou's exclusive authorization fees will only get more expensive. 50 million for national exclusive authorization in a developed country like Xingzhou is really a bargain for you!"

Upon hearing this, Li Zongyang's expression brightened:

"That's good, that's good, haha."

As long as others spent more than him, he wouldn't lose money; instead, he got a great deal!

That's just how human psychology works.

"Open your stores as soon as possible, you can't imagine how fast Meiyou makes money!"

"Okay, I've already prepared warehousing and logistics. I'll arrange for a speedy renovation! Next month, Meiyou specialty stores will be all over Xingzhou!"

"Good."

Steve nodded:

"I should move on to the next stop."

After some pleasantries, Steve turned and left.

Xingzhou was just the beginning; there were several other countries he had to visit one by one.

Meiyou's internationalization was imminent, and he had to speed up.

Subsequently, Steve called Wang Yi again:

"Boss, the exclusive authorization for Xingzhou has been signed. Li Zongyang is a good partner."

"Good, Li Zongyang should be fine."

"Then I'm going to Daishuguó next, to sign the exclusive authorization for Daishuguó!"

Wang Yi, however, objected:

"We cannot sign an exclusive authorization for Daishuguó. Daishuguó's area, population, and GDP are more than five or six times that of Xingguo! If we sign an exclusive deal, the authorization fee would also have to be five or six times higher, and one company wouldn't be able to handle it!"

Steve nodded:

"You're right, Boss. Then, following Daishuguó's administrative divisions, I'll split it into six major states and the Northern Territory, totaling seven agents. How about 50 million per agent?"

"Sounds good, let's do it that way!" Wang Yi happily agreed:

"The same applies to other developed countries. Use Xingzhou as a benchmark, comprehensively evaluate GDP, population, and administrative divisions for agency segmentation. One general agent per state should suffice!"

"Okay, Boss, I understand."

Steve grasped Wang Yi's meaning.

50 million yuan, 7.73 million US dollars, is a huge sum domestically, but not expensive in developed countries.

The income and prices on both sides differ by five or six times.

To put it plainly, 50 million yuan in developed countries is equivalent to just over 7 million!

And as Meiyou's globalization progresses and its reputation grows, agency fees can also become higher and higher.

The call ended, and Wang Yi called Chen Chuanqing.

Developed countries like Xingzhou have high consumption power.

With agents signed, flagship store layouts must also keep up.

In addition, a bonded warehouse must be leased!

Firstly, Meiyou's Xingzhou flagship store reports directly to Meiyou International, which can generate direct revenue for Meiyou.

Secondly, the Xingzhou flagship store can counterbalance the Xingzhou general agent Li Zongyang, preventing them from monopolizing the offline market and threatening headquarters!

Thirdly, the bonded warehouse can support the online Meiyou International Mall, especially for the Xingzhou market.

Once the Xingzhou bonded warehouse is established, users in Xingzhou and nearby countries who place orders on the Meiyou International Mall can receive direct shipments from the Xingzhou bonded warehouse.

Compared to shipping from China, delivery time will be significantly reduced.

However, this matter is quite complex, and it would be somewhat unrealistic to have Steve handle it.

So, Wang Yi approached Chen Chuanqing again:

"Old Chen, how is the Meiyou International department coming along?"

"Boss, the international department was already in preparation, and now it's basically complete and ready for action. Also, the international section of the Meiyou Mall has been debugged and can go live at any time."

"Good! So, tomorrow night at midnight, which is roughly morning in the West, the Meiyou International section will officially go live. At that time, we'll spend money to arrange a few hot searches on foreign networks!"

"Okay, Boss, I understand."

Wang Yi continued:

"Oh right, take the marketing department of Meiyou International and go to Xingzhou immediately! Open Meiyou flagship stores in Xingzhou's five major communities, and simultaneously establish a bonded warehouse! As for the flagship stores, just lease them, no need to buy them!"

"Okay, Boss, I'll arrange that right away."

"Make a budget for the required funds and submit it to the finance department and President Song for approval."

"Good."

"In addition, for domestic blank markets like Gangdao, Aodao, and Taidao, send people to develop them. Advance both agents and flagship stores simultaneously. Follow the model of other provinces to develop flagship stores, specialty stores, provincial agents, and city agents!"

Wang Yi's thinking was clear: the domestic market has a large and dense population, so one model applies.

The foreign market has a smaller population, so follow the Xingzhou and Daishuguó model!

"Okay, Boss!"

Chen Chuanqing understood that Meiyou was truly aiming to grow bigger and stronger, truly going international!

Meiyou physical stores would not only open in Gangdao, Aodao, and Taidao, but also in Xingzhou!

Truly impressive.

But the days ahead would be busy!

Yet, the busier it got, the more excited Chen Chuanqing became!

Subsequently, Wang Yi called Song Sining again, asking her to continue recruiting for Meiyou's International Department!

Because of ZARA, Meiyou gained early prominence in the international market, letting the world see Meiyou's pure desire style!

This was both an opportunity and a risk!

If Meiyou didn't seize the opportunity and immediately push for internationalization, it would only be copied, borrowed, and defeated by foreign capital's imitations!

If Meiyou seized the opportunity and expanded rapidly, with flagship stores, specialty stores, authorized stores, and overseas e-commerce all blossoming!

Then it would firmly establish itself globally!

Meiyou's internationalization strategy would succeed!

In this way, small foreign brands' imitations would be difficult to succeed and not a cause for concern; they could be slowly prosecuted later.

Large brands value their reputation and generally wouldn't dare abandon their own design language to directly copy Meiyou's pure desire style!

After all, abroad, creativity and intellectual property are truly protected!

For example, in 2007, when everyone was using keypad phones, Apple innovatively created a multi-touch capacitive touchscreen phone, ushering in a new era of touchscreen smartphones!

Meizu followed closely, also developing a multi-touch touchscreen smartphone, the M8!

Although it didn't look like the iPhone, it was still sued by Jobs and forced to cease production!

No choice, who made Meizu the second to make a multi-touch touchscreen smartphone?

Foreign protection of creativity and intellectual property is that strict.

And cars like Baoshitai, no matter how much they resembled Porsche domestically, were fine.

But if they were to be sold in Europe, Porsche could sue them into bankruptcy and force them to cease production!

Similarly, foreign big brands wouldn't dare copy Wang Yi's fashion designs, truly fearing penalties.

Brands like ZARA, which incorporated too many design elements from other brands, were sued, fined, and ordered to pay compensation... let alone directly copying Meiyou's pure desire style!

It could be said that as long as Wang Yi rapidly pushes into overseas markets and quickly internationalizes, Meiyou's internationalization will succeed!

But if the progress is slow, then there will be big trouble, as there are always unscrupulous capitalists!

According to Wang Yi's plan, Steve would lead the way in developing overseas agents, who would then massively promote specialty stores and authorized stores.

Meanwhile, Chen Chuanqing would lead the Meiyou International Department, following behind to advance the layout of Meiyou flagship stores, the construction of bonded warehouses, and cooperate with the Meiyou International Mall!

This dual-line approach would not only perfect the offline international market but also rapidly improve the online international mall layout!

With overseas bonded warehouses, direct nearby shipments from bonded warehouses would allow Meiyou International E-commerce to grow larger!

Internationalization is destined to be a long process, but once thoroughly completed, Meiyou's revenue could reach another level!

Wang Yi was not anxious about this.

With Steve and Chen Chuanqing, they would proceed steadily, step by step!

Today's hot searches were still dominated by HM and ZARA.

But by 8 PM, a new hot search soared to the top of the trending list!

["Love Is Not Blind" box office surpasses 400 million, Meiyou makes a fortune!]

In its previous life, "Love Is Not Blind" grossed over 300 million in 16 days, with a total box office of 350 million.

Now, "Love Is Not Blind" has surpassed 400 million in box office in 15 days!

It can only be said that the joint promotion of "Love Is Not Blind" and Meiyou achieved a win-win effect!

"Love Is Not Blind" initially had explosive box office success, and Meiyou leveraged its popularity, experiencing a surge in both users and revenue.

But later, Meiyou became a national brand, constantly appearing on the hot search list, and "Love Is Not Blind" also saw its box office surge thanks to Meiyou and Wang Yi's popularity!

Coupled with Wang Yi's additional investment in promotion, marketing for graduation and breakup seasons, and Meiyou's full promotional support, "Love Is Not Blind" had already completely surpassed its previous life's record in fifteen days!

However, Wang Yi also knew that "Love Is Not Blind"'s box office had basically peaked.

In its previous life, "Love Is Not Blind" only added 50 million to its box office in its final fourteen days, and that was it.

Similarly, this time, the subsequent box office for "Love Is Not Blind" wouldn't increase much more.

Reaching 480 million would not be a problem, but breaking 500 million would be a bit difficult.

As for breaking 600 million, don't even think about it!

Unless a new breakthrough point is found to attract new consumer groups!

But where is this new breakthrough point?

This needs careful thought!

After all, as the movie's biggest investor, the higher the box office, the more Wang Yi earns.

As for the other party taking Wang Yi's money?

Not sharing it with Wang Yi?

There's no need to worry about that either!

The current Wang Yi is no longer the ordinary student he once was.

He is now Boss Wang of Meiyou, with a net worth starting in the billions!

And he has close ties and collaborations with the Imperial Capital and Jizhou Management Committees.

Outsiders might not know these details, but those capitalists are perfectly aware.

Even Xu Cui, the number one agent in the entertainment industry, and some artists from the Beijing circle, are very close to Meiyou.

Unless the other party has lost their mind, they wouldn't cause trouble for Wang Yi over such a small amount of money!

It's simply not worth it.

After all, they are not ZARA and HM; they are not antagonistic towards Wang Yi and have no fundamental conflict of interest.

Coupled with Wang Yi's reputation in the entertainment industry, his financial resources, Meiyou's influence...

It's clearly more cost-effective to maintain a good relationship, continue to cooperate in the future, and make money together!

Due to the infighting between ZARA and HM, Meiyou continuously trended on hot search lists, gaining terrifying traffic!

On September 24th, Meiyou Mall's single-day revenue directly surpassed 200 million, with profits exceeding 150 million!

Adding offline profits, it was not far from 200 million!

The number of users also exceeded 22 million, one step closer to the 25 million mark!

To Wang Yi's surprise, over 300,000 of these were overseas users!

No choice, HM and ZARA created so many hot searches abroad to smear each other!

And Meiyou, being at the center of the storm, found it hard not to gain followers!

It could be said that these 300,000 overseas users were all "gifts" from the two giants!

A bit more growth tomorrow, and by early morning the day after tomorrow, launching Meiyou International will be stable!

As expected.

Affected by the hot searches, revenue on the 25th was still terrifying, and the growth rate of users also pleased Wang Yi.

Sometimes, when traffic comes, you can't stop it!

Of course, more often, traffic has to be created.

For example, this wave of infighting between the two giants, incited by Wang Yi, continued for more than a day.

It wasn't until the evening of the 25th that both sides completely quieted down.

Wang Yi sighed:

"It seems this wave of traffic has completely ended, but it's enough!"

Wang Yi smiled slightly:

"Since you've quieted down, it's my turn to act!"

Immediately, Wang Yi sent a message: [Meiyou's internationalization strategy, fully launched!]

September 26th, early morning.

Most users in Xiaguo were asleep, but it was morning in the West!

A hot search appeared on major Western media:

[Meiyou International Mall, fully launched!]

(End of chapter)

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