The expansion process of New Era's business into Shenghai and Su Province was smoother than expected.
Due to the similar geography, culture, language, and customs of Jiangsu, Zhejiang, and Shanghai, these economically developed regions are closely connected, with local television and newspaper media often reporting each other's news.
New Era already has more than 200 stores, and that number is steadily increasing. Such a large enterprise frequently appears in provincial media and occasionally makes appearances in Shenghai and Su Province's media, becoming well-known to some of the public.
A brand that has already succeeded in Lin'an gains recognition and trust from consumers in Shenghai and Su Province more easily than enterprises from other provinces.
If you're a brand headquartered in another province, it's not as easy to break into the Shenghai or Su Province markets.
Even with rapid growth like New World and over 200 stores, it's not enough.
