Every year before the E3 game expo, there are always rumors that some company will create a brand new AAA game IP, and so on.
The advantage of this approach is to gain more attention with the same advertising costs.
Mystique can spread like a virus, piquing curiosity among people, even those who originally had no interest in this field.
The downside is, people's curiosity is piqued, they're all geared up, but you just keep being mysterious.
If the final product quality doesn't meet expectations, it instantly triggers backlash.
A product that could barely pass in terms of quality, under such marketing tactics, if the heightened expectations of the audience aren't fulfilled,
it absolutely can't escape being showered with curses and negative reviews.
This advertising approach is also the result of multiple considerations by the publishing company.
The budget for this advertisement was 3.6 million US dollars.
