CK Group doesn't just do entertainment; it's also involved in real estate and the internet, and it's dipped its toes more or less into any other industry that can make money.
This two hundred million deal this time is about a clothing design project.
CK Group is preparing to break into the European and American markets next spring, using designers under its own name. To enter Europe and the US, the first step is to cooperate with those big shopping malls over there. The partner they've picked this time is a major company that monopolizes a large chunk of the European and American economy.
On the international stage, CK Group can be considered a significant player, but the other company has grown even faster than CK, and naturally holds a much higher status internationally.
There was a reason why Lu Jingchen chose to cooperate with that company.
If this cooperation succeeds, CK Group's status on the international stage will be raised by a whole level.
