Many people thought that the crowd and the customers would quickly get tired of McTony's fried chicken. No matter how unique, novelty would quickly wear off if one was indulging in it every single day.
But surprisingly, people who bought from McTony's on the 2nd day of the Feast were still continuing to purchase from them on the 4th day, and probably onwards as well!
This was because McTony's was doing well in innovating themselves. For example, the RC Soda and the Ice Cream selections could be specialties all on their own.
In fact, if they had their own restaurants, then they would probably have the same level of success as McTony's at this current moment! But the fact that those unique foods could only be found in one place bode well for their longevity, especially in the Feast.
For the Upper Echelons and the Conglomerates who had underestimated the Reborn company, they became completely gobsmacked when the fourth day ended.
