As a milk tea brand with ambitious goals, establishing a high-class image from the start was crucial. This would give the first wave of customers a "premium" feeling, which is the essence of so-called "brand value."
And when the flavor of the milk tea itself couldn't create a significant gap from competitors, the only way to enhance "brand value" was through service, atmosphere, packaging, and other such details.
Li Yuan nodded slightly. "Alright, let me add a few words," he said.
Su Yunting quickly nodded and turned to face the forty or so young men and women. Adopting a serious expression, she announced, "Everyone, please welcome Director Li to speak to us."
The forty-something young employees had all been personally interviewed by Li Yuan and Zhong Tingyue, so they naturally recognized him and even knew his true identity.
