As the sun rises, the new North American movie weekend kicks off.
Whether it is major mainstream media or professional entertainment newspapers, they will not miss any news that attracts the public's attention.
This year's North American Halloween season has only one big production, "Madoka Magica".
Therefore, no matter what their attitude is, media across the United States have focused their coverage on this movie.
However, as is the case most of the time, the media also has different positions.
"The movie "Madoka Magica" is so boring that most of the audience left the theater before they even finished watching the movie for 20 minutes! This movie will definitely be the biggest failure of Washimine Entertainment since its establishment!!"
News Corp media, including the New York Post, are all frantically hyping up negative news.
They seized on the fact that some people left the movie early during the midnight show and hyped it up like crazy.
Although many other media reporters interviewed the audience who left early.
After learning that they were all viewers who watched the show for the second time, they all explained in their reports why they left early.
But these media outlets from News Corporation just don't listen.
In a nutshell, these guys won't give up until they have criticized Madoka Magica to the point of complete disrespect.
It's a pity that although News Corporation is extremely powerful, it is not the only platform media in Europe and the United States.
Washimine Entertainment's publicity investment in other media has also played its due role.
Except for the News Corporation media and some sensational media, the vast majority of media gave high praise to "Madoka Magica".
[An impressive film whose only flaw is its length.] - Entertainment Weekly
[A great special effects movie, the 3D visuals are extraordinary, fun and spectacular.] - The New York Times
[Yumi Sakutsuki and Rin Tohsaka give the most touching and memorable performances of the year. They are the best reason to watch this film.] - San Francisco Chronicle
[This film has surpassed all the movies so far in terms of both music and pictures. From the perspective of audio-visual effects, this is pure movie magic! We have finally entered the 3D movie era! ]——Chicago Tribune
Apart from those hostile newspapers, there are almost no reviews that truly disparage Madoka Magica.
Of course, there are criticisms, but they are basically focused on trivial issues such as the uncomfortable plot and the fast pace.
Yes, this review [It's painful to read] is really a mild negative review of "Madoka Magica".
Because all the reviews praising the movie also mentioned this problem, but even so, everyone still strongly recommends everyone to watch "Madoka Magica".
In the words of these reviews themselves, if you give up on this movie simply because you think it's not a comedy, you will regret it for the rest of your life.
On the other hand, the praise that Madoka Magica received was very concentrated on a few points.
For example, the outstanding and epoch-making 3D special effects, the bold and innovative settings, the director Nanaya Kiryu, the screenwriter Gen Urobuchi, and the five outstanding heroines.
Although these points are mentioned over and over again, for a commercial film, these are enough to attract audiences to watch it.
In particular, the epoch-making concept of 3D special effects is the most critical factor in attracting passers-by.
Although it has been mentioned before, the concept of 3D special effects was applied to movies as early as the last century.
However, due to various technical reasons, the audience's experience of watching 3D effects has not been very good.
A short film of more than ten minutes is fine, but if it's longer, it will become unbearable.
The IMAX 3D version of FZ produced by Nanaya before was indeed very good and received very high reviews.
But there are too few IMAX screens, and IMAX ticket prices are expensive.
Compared with most audiences, only a few have experienced 3DIMAX.
This time, the 3D version of "Puella Magi Madoka Magica" is a relatively cheap version that everyone can experience.
Although if you want to get the best movie-watching experience, you must buy the throne of the IMAX Laser Hall.
But for ordinary people who have never seen 3D these days, the ordinary 3D version is enough to amaze them.
In fact, if you click on the online message board of "Madoka Magica", you can see a series of comments in the format of "Shock! Madoka Magica..."
Those who know understand that this is the audience expressing their admiration for the visual effects of Madoka Magica;
Those who don't know would probably think that all netizens are possessed by the UC editorial department.
Compared to the Chinese market, which still needs to cultivate the habit of watching movies in theaters, audiences in Europe and the United States have formed the habit of watching movies in theaters a long time ago.
For a film like "Puella Magi Madoka Magica" that contains many wonderful special effects, European and American audiences subconsciously believe that the cinema is the most suitable place to watch it.
This idea is indeed correct.
Anyway, until Nanaya was reborn, the effects presented by special effects movies in theaters were still beyond the reach of popular home entertainment facilities.
Of course, if you have a few hundred thousand dollars to spend, you can probably achieve the same audio-visual effects as a normal cinema.
But if you have the money, wouldn't it be better to just book the IMAX theater?
However, the most surprising thing among the various reviews of "Madoka Magica" this time was not the evaluation from the media and the audience.
Instead, it was the professional film critics, who have never been very fond of commercial films, who also praised "Madoka Magica".
Renowned film critic Roger Albert specifically praised the film Madoka Magica through his newspaper column.
[Even if you look back a hundred years of Hollywood and even global movies, you won't find any movie starring a woman that is better than Madoka Magica!]
[This magical special effects film shines with a brilliance never before seen in special effects films!]
[Before Madoka Magica, the magical girl genre was only a niche subculture. No one would have thought that the simple image of a magical girl with a simple, gorgeous outfit would appear on the screen in such a tortuous way...]
Roger Albert not only gave it a favorable review, but also gave it his signature thumbs up.
What's even more exaggerated is that this film critic seems to be unable to let go of "Madoka Magica" and recommends this movie to people on almost every occasion.
Of course, Roger Albert is not the only film critic to do this, but the Pulitzer Prize winner is just the most enthusiastic one.
The reputation of "Madoka Magica" is absolutely outstanding among this year's Hollywood commercial blockbusters.
The film's rating on Rotten Tomatoes has now been lifted.
Among the 52 film reviews collected by the website, almost all of them were positive, with a freshness rate of over 90 percent.
Such an achievement is simply unimaginable in a big commercial movie that focuses on special effects.
It even makes those who have not seen "Madoka Magica" wonder if professional film critics have collectively had a brain cramp?
After all, these people have been belittling Nanaya Kiryu and his most iconic movie universe.
In the past, film critics always thought that Kiryu Nanaya was not worthy of being a film director when mentioning him.
In the eyes of film critics, the concept of movie universe as a film series is the culprit that destroys the artistic quality of movies!
In the past, Roger Albert has been Kiryu Nanaya's most staunch critic.
Why are people singing praises to Kiryu Nanaya this time?
Could it be that this film critic has Stockholm syndrome and has become mentally insane?
After all, even if it weren't for his previous prejudice against Nanaya Kiryu, Roger Albert has never been very fond of commercial films.
Roger Albert's outrageous behavior naturally caused confusion to many people.
During a TV interview, a reporter asked a related question.
"Mr. Albert, even you who are always critical of commercial films gave Madoka Magica a perfect score of 10! Why is that?"
Albert said disdainfully: "Of course it's because the movie is excellent. And what do you mean by 'demanding'? I just have higher requirements for commercial movies!"
"Although it's strict, when I come across a commercial film that satisfies me, I dare to give it a full score! I'm not like some people who just want to smooth things over and have an obsessive-compulsive disorder to avoid giving it a full score!"
Albert was obviously referring to some film critics who praised Madoka Magica but only gave it a score of nine out of ten.
Although the influence of film critics on movie box office is decreasing day by day, these veteran film critics can still influence some regular audiences to some extent.
For example, Roger Albert has a large number of loyal fans.
Because these people are already very old, their desire to watch movies has decreased a lot.
But under Roger Albert's strong recommendation, these people still chose to go out of their homes and go to the cinema to watch "Madoka Magica".
With the joint efforts of all parties, Madoka's popularity is constantly growing and is beginning to attract more and more attention from the audience.
At the same time, various interpretations of "Madoka Magica" began to appear on the Internet.
Whether it is the interpretation of the religious aspects of "Madoka Magica" or the in-depth analysis of the film's plot, they are all content that movie fans are very interested in.
Among them, the most enthusiastic about these things are naturally the fans of Kiryu Nanaya.
Because he likes to mix his own personal opinions into his movies, Nanaya's movies often contain many Easter eggs that only old fans can understand.
In addition, most of Nanaya's films belong to the [Type-Moon Cinematic Universe], so basically there will be a certain connection between each movie.
Exploring these connections has always been the favorite thing for fans of Nanaya Kiryu.
"Madoka Magica" is no exception. For example, when Madoka eliminated the curse on all the magical girls at the end, the appearance of many magical girls was very similar to the servants in Type-Moon.
But these small details cannot satisfy the desire for exploration of veteran fans.
Many fans have tried to dig deeper into the connection between Madoka Magica and Nanaya's other works.
As the most professional fan of Nanaya Kiryu's movies (self-proclaimed), Shiori Kaede is no exception.
And he actually came up with his own set of reasoning about "Madoka Magica".
"I finally found it!" Shiori Kaede looked at the record in his notebook with a smug smile on his face, "[Tono Family Bulldozer]You incompetent uncle party, this time I am ahead of you!"