No online ticket campaign sounded like silence.
Yang Ruoqian trusted silence less than he used to, but he still preferred it to a marketing department with image assets.
The first day after the ban was calm. No banner. No recommendation card. No push notification. No bright button telling people to experience a sincere old cinema. The ticketing page remained plain and difficult to love. If a customer wanted the old cinema, they had to search the title, choose the date, and behave like a person making a normal purchase.
Normal purchase was supposed to be boring.
Yang even checked the page himself.
The thumbnail was small. The title was plain. The old cinema did not appear above newer, shinier films. There was no warm copy under the showtime. The page looked like a form that had no ambition beyond taking money.
This was acceptable.
Then he noticed one dangerous detail: the remaining seats were visible.
Low remaining seat counts could create urgency.
