No cross promotion with Sparkle should have been simple.
Sparkle was one project. The old cinema was another. Put them in different boxes, close the lids, and make sure no employee drilled air holes between them.
Yang Ruoqian wrote the order three times in different places.
No Sparkle posters in the old cinema.
No Sparkle music in the lobby.
No actor visits.
No social media linkage.
No fan language.
No using Sparkle's emotional tone to explain old films.
The list felt strong.
The staff obeyed it.
That was how it began.
The old cinema lobby playlist had included a few generic Xplendi tracks, one of which came from Sparkle's quiet theme arrangement. After the order, the staff removed it. Good. They also removed anything that sounded too close to it. Better. To avoid risk, they chose copyright-clean instrumental piano from an internal library.
The replacement process was painfully obedient.
Staff made a small table with three columns: source, risk, and customer reaction.
